Health Communication & Media Partnerships

Get Yourself Tested
In response to the national youth STD epidemic, MTV and the Kaiser Family Foundation, as part of their longstanding public information partnership It’s Your (Sex) Life, are working with the CDC and Planned Parenthood Federation of America and other partners nationwide to kick-off National STD Awareness month with the GYT: Get Yourself Tested campaign.

Greater Than AIDS
The Greater Than AIDS movement responds to the AIDS crisis in the United States, in particular the severe and disproportionate epidemic among Black Americans. Through a national media campaign and community outreach, Greater Than AIDS aims to elevate the public’s knowledge and understanding of HIV/AIDS and confront the stigma surrounding the disease.

Domestic Partnerships:

MTV: It’s Your (Sex) Life
This extensive, Emmy-award winning public education campaign, in partnership with MTV, informs young people about sexual health issues, including HIV/AIDS and other sexually transmitted diseases (STDs).

Greater Than AIDS
The Greater Than AIDS campaign seeks to unite Black Americans in response to the AIDS crisis in the United States.

Univision
This Peabody-Award winning partnership with Univision provides young Latinos with information and resources on sexual health issues including HIV/AIDS.

Fox—PAUSE
This multi-platform public education campaign aimed at young people—a partnership of the Foundation and Fox Networks Group—promotes smart choices and healthy lifestyles.

BET—Rap It Up
The Foundation's Emmy-award winning campaign with BET undertakes a comprehensive and sustained media campaign to educate and inform African American young people about sexual health issues, including HIV/AIDS.

Pos or Not
Pos or Not (www.PosOrNot.com) is an online “game” targeted at young people that confronts HIV-related stigma. The game was produced by mtvU and the Kaiser Family Foundation, in partnership with POZ Magazine.

Testing 411
This Emmy-award winning campaign, a partnership of the Foundation, HBO, NABA Cares, and the Global Business Coalition, features Jamie Foxx, Queen Latifah, and professional basketball players to help spread the word about the importance of HIV testing.

International Partnerships:

Global Media AIDS Initiative
Launched in 2004 by former UN Secretary General Kofi Annan in coordination with the Kaiser Family Foundation and UNAIDS, the Global Media AIDS Initiative (GMAI) mobilizes leading media companies around the world to leverage their vast resources to address AIDS. Through large-scale national and regional coalitions of media—a network that includes some 200 media companies—the GMAI leverages the communication power of mass media to get out information about HIV and challenge stigma related to the disease.

African Broadcast Media Partnership Against HIV/AIDS (ABMP)
This unprecedented pan-African coalition of more than 35 television and radio companies from 24 countries across the continent aims to reinvigorate the media response to the HIV/AIDS pandemic in the region.

Caribbean Broadcast Media Partnership on HIV/AIDS (CBMP)
This partnership unites more than 40 broadcasters in a coordinated response HIV/AIDS in the region by creating a structured framework for sharing information and resources. The CBMP strives to significantly expand HIV/AIDS-related programming and public education activities across the Caribbean.

Russia—STOP SPID
This campaign is an unprecedented national media campaign to combat HIV/AIDS in Russia through PSAs, television and radio programming, print editorial content, and free print and online informational resources.

Latin American Media AIDS Initiative
Initiativa de Medios Latinoamericanos sobre el SIDA (IMLAS) was established in January 2009.The coalition is a growing partnership uniting the Latin American broadcast community in response to AIDS.

MTV International: Staying Alive
This campaign developed in association with Family Health International, includes special programming; public service messages; one of the most comprehensive sexual health websites for youth; grassroots events and advocacy opportunities.

The Foundation partners with media organizations to develop multi-faceted public education campaigns on important health issues. A particular focus of our Entertainment Media Partnerships is reaching young people with information about HIV/AIDS and related sexual health issues.

Our partnerships combine targeted public service messages with longer-form special programming or editorial and other forms of outreach. We provide complementary resources through toll-free hotlines, websites, and text message services that reach millions of young people in the U.S. and abroad. The Foundation works collaboratively with its media partners providing both expert substantive guidance and participating in production and operations.

In the U.S., the Foundation is currently working on the Pause campaign with Fox Networks; the It's Your (Sex) Life campaign with MTV U.S.; Rap it Up with BET; and, Salud Es Vida: Entérate with Univision. Internationally, the Foundation is a long-standing partner with MTV International and the Staying Alive campaign. In Africa and the Caribbean, the Foundation is a founding partner of regional media campaigns fighting HIV/AIDS called the African Broadcast Media Partnership Against HIV/AIDS and the Caribbean Broadcast Media Partnership on HIV/AIDS respectively. In Russia, the Foundation is engaged in a national media campaign to combat HIV/AIDS called STOP SPID (AIDS). In India, the Foundation is partnering with the Gates Foundation’s Avahan Initiative on the Heroes Project.

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