Evaluation of Click it or Ticket Model Programs (Report)

Click It or Ticket (CIOT) is an intense, short duration, seat belt enforcement program which relies heavily on paid media to reach all motorists.  Ten states that implemented CIOT during May 2002 were compared with four states that conducted belt use enforcement but with limited specific paid advertisement placement and four states that conducted enforcement but without specific paid advertisement placement.  This report presents the results of surveys in CIOT states.  8.5" x 11", full color, 43 pages.