Do your ads use endorsements or testimonials? The FTC's Endorsement Guides establish guidelines for advertisers.
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Environmental Claims: Summary of the Green Guides
If your company makes environmental claims in your ads or on your products, you'll want to know about the FTC's Green Guides. This summary of the Guides introduces how truth-in-advertising principles apply to green marketing and highlights terms often used in environmental ads.
Topics: Advertising and Marketing, Appliances, Clothing and Textiles, Environmental Marketing, Selected Industries
Debt Relief Services & the Telemarketing Sales Rule: A Guide for Business
Does your business market debt relief services? Read this guide on complying with amendments to the Telemarketing Sales Rule.
Topics: Advertising and Marketing, Debt, Telemarketing, Credit and Finance
Mobile App Developers: Start with Security
Mobile app developers: How does your app size up? Have your built security in from the start? The FTC has a dozen tips to help you develop kick-app security for your product.
Topics: Consumer Privacy, Data Security, Privacy and Security
How to Avoid Bamboozling Your Customers
Do you make or sell bamboo-based textiles? Do you market clothing, linens, or other products advertised or labeled as bamboo? If your product isn’t made directly from bamboo fiber, it can’t be called bamboo. Read this publication to get clued in on bamboo.
Topics: Advertising and Marketing, Clothing and Textiles, Environmental Marketing, Selected Industries