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Substance Abuse and Mental Health Services Administration Department of Health and Human Services

Substance Abuse & Mental Health Services Administration Center for Mental Health Services

Last Updated: 8/8/2012

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SAMHSA’s Resource Center to Promote Acceptance,
Dignity and Social Inclusion Associated with
Mental Health (ADS Center)

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Campaign for Social Inclusion

The Campaign for Social Inclusion, formerly the Campaign for Mental Health Recovery (CMHR), is a multiyear, national, public education campaign launched in December 2006 to educate the general public about social inclusion. People with mental health and substance use problems are more likely to fully recover and rebuild their lives when they have access not only to care and services, but also to social, economic, educational, recreational, and cultural opportunities that most citizens take for granted. A socially inclusive society promotes the necessary supports and opportunities for people in recovery to contribute to their communities as peers, parents, employees, residents, students, volunteers, teachers, and active citizens.

The Campaign uses proven social marketing strategies and public education methods to disseminate TV, radio, and print public service advertisements (PSAs) along with many supporting materials including a Campaign Web site, brochure [PDF format - 785 Kb], community site kit, and Web-based advertising.

In 2010, the Campaign was expanded with the launch of four multicultural campaigns aimed at African-American, Hispanic/Latino, American Indian, and Chinese-American communities. The Campaign also encourages online social networking strategies as a way to reach a wider audience.

The Campaign also has an extensive community-based grassroots network that includes State and local partners who are working to expand the reach of the Campaign.

The ADS Center supports the Campaign by offering:

Webcasts and Forums

Webcasts educate State coordinators, partners, awardees, and supporters on important topics related to the Campaign. A list of archived Webcasts is available.

Forums provide a way for State coordinators, partners, awardees, and supporters to connect with and learn from one another. An archived forum is available.


SAMHSA offers funding to support Campaign activities among peer-run/recovery community organizations in States across the country. Since 2007, 40 organizations have received funding for their projects.

For further information on the Campaign for Social Inclusion or any Campaign-related activities contact the Campaign Liaison Ruth Montag at

This Web site was developed under contract with the Office of Consumer Affairs in SAMHSA’s Center for Mental Health Services. The views, opinions, and content provided on this Web site do not necessarily reflect the views, opinions, or policies of SAMHSA or HHS. The resources listed in this Web site are not all-inclusive and inclusion on this Web site does not constitute an endorsement by SAMHSA or HHS.