Health Information National Trends Survey (HINTS)
The HINTS is a biennial national survey of the American public conducted by the Health Communication and Informatics
Research Branch (HCIRB) in the Division of
Cancer Control and Population Sciences (DCCPS). The survey collects nationally
representative data about the American public's use of cancer-related information. The
- provides updates on changing patterns, needs, and information opportunities in health;
- identifies changing communications trends and practices;
- assesses cancer information access and usage;
- provides information about how cancer risks are perceived; and
- offers a testbed to researchers to test new theories in health communication.
Outcomes Research staff are actively involved in analyzing HINTS data and assisting in
survey design. Staff also have played key roles in developing specific content
areas of HINTS, including information-seeking, patient-centered communication, health
numeracy, cancer screening behaviors, and cancer-related cognitions.