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Start talking before they start drinking

Between the ages of 9 and 13, children start to think differently about alcohol. Many children begin to think underage drinking is OK and some even start to experiment. It's never too early to talk to your children about alcohol, and encourage them to talk with you.1

Over 70% of children say parents are the leading influence in their decision to drink or not.2

Why Talk Early?
Why Kids Start Drinking
Know the Risks
illustration of male child
Create your action plan. Personalize a plan for talking to your child about alcohol.
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