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HHS Center for New Media

The Wisdom of the HHS Crowd!


So you want to create your own hashtag? 

By Kathryn Hambleton

Coming up with your own hashtag  can be a lot of fun.  You want to think of something catchy, and watch it take off and grow out there on the internet.  But what strategy considerations are there for choosing hashtags?

Hashtag Anytime you select a hashtag, there are a few considerations:

  • What do you want to do with a hashtag?
  • Does it make sense, without using too many characters?
  • Is the hashtag currently used by others?




What do you want to do with a hashtag?

Hashtags can be used for several different purposes, and the purpose often determines your hashtag choice.  Generally, hashtags are used to categorize content and/or to participate in a community conversation.

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In (continuous) development:

This site grows with the expanding HHS new media activities. Here are the most recent updates.

  • Follow @HHSNewMedia on Twitter
    The HHS Center for New Media has joined Twitter to support HHS Operating and Staff Divisions and their various social media campaigns, and engage with other federal and official social media accounts as a partner and leader in social media.
  • CDC's Guide to Writing for Social Media (PDF - 1.57 MB)
    In this guide, the Centers for Disease Control and Prevention (CDC) offers information to help you write more effectively using multiple social media channels, particularly Facebook, Twitter, and mobile phone text messaging.
  • HHS Webinar Series
    The Center for New Media webinar series highlights new media projects, shares expertise from across HHS, and creates opportunities to discuss the latest trends in new media. View our most recent webinars on Challenges and Third Party Website Applications.
  • HHS Standards and Policies Checklist (PDF – 89KB)
    Use of new media technologies must follow current laws and standards that govern information and information technology. This newly published checklist includes common standards and policies that apply to the use of new media.