If you advertise directly to children or market kid-related products to their parents, it’s important to comply with truth-in-advertising standards.  (Questions about kids’ privacy?  Check out the FTC's resources about COPPA, the Children’s Online Privacy Protection Act.)

Advertising FAQ's: A Guide for Small Business [PDF]

Focusing on federal truth-in-advertising standards, this A-to-Z primer is an essential resource for businesses of any size.

Cereal Violations? Sharable

If you make health claims about your product – especially when it comes to children’s health – take a note from the FTC’s settlement with Kellogg by learning how to substantiate your representations.