Do you use endorsements or testimonials in your marketing?  Do they meet the standards of the FTC Act and the Endorsement Guides?  Find out more by consulting FTC compliance resources.

Advertising FAQ's: A Guide for Small Business [PDF]

Focusing on federal truth-in-advertising standards, this A-to-Z primer is an essential resource for businesses of any size.

Be Vigilant About Managing Online Buzz

Positive online buzz can be great for your marketing efforts, but using deceptive tactics could come back to sting you. That's why businesses, ad agencies, and PR firms need to know about the FTC's Endorsement Guides

Ex(pert) Marks the Spot Sharable

Endorsements from experts – and people consumers perceive as experts – can be a persuasive marketing tool. But if your ads feature expert endorsers, you need to know about the FTC’s Endorsement Guides.

Reflections on Connections: The FTC’s Revised Endorsement Guides Sharable

Compensating endorsers to advertise your product or service? Knowledge of how they’re compensated could affect how consumers interpret the ad. That’s why the FTC’s Endorsement Guides require that you disclose unexpected material connections between an advertiser and an endorser.

Shutting the Door on Deceptive Endorsements: The FTC’s Revised Endorsement Guides Sharable

Do your ads feature consumer testimonials? You should know that under the FTC’s Endorsement Guides, it’s illegal to feature a “best case scenario” with a “your results may vary” fineprint disclaimer. Learn how to comply with the law by clearly and conspicuously disclosing the typical results.

Social Studies: Applying the FTC’s Revised Endorsement Guides in New Marketing Media Sharable

Using social media as part of your marketing strategy? The FTC’s Endorsement Guides explain how advertisers and bloggers can comply with the law.

The FTC’s Revised Endorsement Guides: What People are Asking [PDF]

Answers to questions people are asking about the FTC’s revised Endorsement Guides, including information about disclosing material connections between advertisers and endorsers.

When You Wish Upon a Star: Celebrity Endorsements & the FTC’s Revised Endorsement Guides Sharable

Star power can be an effective tool in advertising. But if you’re using a celebrity to advertise your product or service, make sure to brush up on the FTC’s Endorsement Guides.