Environmental Marketing

Companies are offering consumers an ever-growing assortment of “green" options.  But whether your environmental claims are about the product or the packaging, you'll need competent and reliable scientific evidence to support what you say.  Find out more by consulting the FTC's revised Green Guides.  Have you spotted what you think might be a deceptive claim or practice?  Contact us at green@ftc.gov.

Advertising FAQ's: A Guide for Small Business [PDF]

Focusing on federal truth-in-advertising standards, this A-to-Z primer is an essential resource for businesses of any size.

Advertising Retail Electricity and Natural Gas [PDF]

Is your company a supplier in the retail electricity or natural gas industry? Find out more about complying with federal truth-in-advertising standards.

Appliance Labeling with EnergyGuide Labels FAQs

FAQs to help manufacturers comply with the Appliance Labeling Rule

Environmental Claims: Summary of the Green Guides [PDF]

If your company makes environmental claims in your ads or on your products, you'll want to know about the FTC's Green Guides. This summary of the Guides introduces how truth-in-advertising principles apply to green marketing and highlights terms often used in environmental ads.

How to Avoid Bamboozling Your Customers [PDF]

Do you make or sell bamboo-based textiles? Do you market clothing, linens, or other products advertised or labeled as bamboo? If your product isn’t made directly from bamboo fiber, it can’t be called bamboo. Read this publication to get clued in on bamboo.

The Grass is Always Greener Sharable

More Americans than ever say that environmental considerations factor into what they buy. If your company is making “green” claims in advertising, packaging, or labeling, can you back them up with solid science?