Designing Print Materials: A Communications Guide for Breast Cancer Screening
Designing Print Materials: A Communications Guide for Breast Cancer Screening is a
practical guide developed to improve the quality of information provided by breast cancer
screening programs to consumers. A result of collaborative efforts by the International
Cancer Screening Network, it offers a summary of informational materials and decision
tools used internationally by breast cancer screening programs to communicate with women
about mammography. Designing Print Materials describes the essential tasks involved in
designing print materials including planning, audience assessment, message and materials
testing, and assists the user in identifying appropriate communications medium for
maximizing audience reach. Additional valuable resources found in the guide include the
"Dos and Don'ts" of materials development, planning worksheets, and checklists and
references.
