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Maximizing the Message: Helping Moms and Kids Make Healthier Food Choices

CoverMaximizing the Message presents a set of 16 audience-tested nutrition education messages, supporting content (such as tips and recipes), and implementation guidance describing how to use the messages in Federal nutrition assistance programs. Nutrition educators can employ these tools to support and enhance nutrition education targeting low-income mothers and children. Behaviors related to child feeding practices and fruit, vegetable and low-fat/fat-free milk consumption are addressed. The guide provides background information, a brief summary of the developmental process and research findings, as well as suggestions and tips for putting the core messages into practice. It also discusses potential communication channels and evaluation.

Printed: October 2008

Distributed: upon request to elementary schools and child care providers

Available: only in PDF

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Maximizing the Message

Download Chapters
Speaking With One Voice
Message Audience
Behavioral Outcomes, Concepts, and Message
Message Development and Testing
Putting the Messages Into Practice
Picking Your Communication Outlets and Methods
Evaluating Your Activities
References
Appendices (Supporting Content)
Acknowledgements
 

Last modified: 08/23/2012