Information about how the FTC addresses concerns about the effects of alcohol marketing on youth by conducting law enforcement investigations, promoting effective industry self-regulation, educating consumers about teens and drinking, promoting effective label disclosures, and coordinating with other federal agencies.

Alcohol Retailers Can Help Reduce Teen Drinking

Most teens who drink get alcohol from “social sources” -- at parties, from older friends, from their parents’ cabinets. Teen drinking is linked to injury and risky behavior. Find out how retailers can play an essential role in reducing teen access.