New URL in town

Business.ftc.gov is happy to welcome a sibling:  consumer.ftc.gov — the new URL for consumer resources from the FTC, the nation’s consumer protection agency.

Why should the FTC’s consumer site matter to your business?  It’s become a catchphrase, but it’s true: An educated consumer really is your best customer.  When prospective buyers are empowered with information, satisfaction soars.  And there’s another reason:  You put in a long day on the job, but in your down time, you’re a consumer, too.

What’s different at consumer.ftc.gov?  The site is dynamic and integrates a slew of features, including videos and games, better search results, and a blog.  The information has been streamlined to highlight actionable, practical tips about a wide range of topics — from getting your free credit reports, buying a car, and protecting your personal information all the way to evaluating claims for weight loss products, judging potential business opportunities, and dealing with those irritating, illegal robocalls.  A new Scam Alerts page features blog posts, searchable by topic, that can save you money, headaches, and time.

We hope you’ll share these resources with your customers, employees, family, and friends.  Add a link on your website.  If you write a blog, embed one of our videos.  If you have an unscheduled minute, listen and download an audio tip.  Adapt an article for an industry newsletter or post it on your social networking site.  All the tools to be part of the new consumer protection connection are here, and they’re free and easy to share.