Forum Call: Meaningful Metrics—From Gathering to Analyzing Digital Metrics
| Date: | Thursday, October 18, 2012 |
|---|---|
| Presenters: |
Sarah Kaczmarek, GAO |
On-Demand Webinar
NOTE: Large files will take more time to download.
- Webinar recording: Forum Call: Meaningful Metrics—From Gathering to Analyzing Digital Metrics (WMV, 101 MB, 53 minutes, October 2012)
- Presentation slides: Forum Call: Meaningful Metrics—From Gathering to Analyzing Digital Metrics
- Transcript: Forum Call: Meaningful Metrics—From Gathering to Analyzing Digital Metrics (MS Word, 63 KB, 11 pages, November 2012)
Description
October’s forum call featured GAO's Sarah Kaczmarek who showed us how she takes Web and social media performance metrics and creates interesting and meaningful reports for all levels of staff.
You'll see how she analyzes the data and makes suggestions to reflect the voice of the customer and get constituents what they need.
About the Presenter
Sarah Kaczmarek is an analyst in the Office of Public Affairs at the Government Accountability Office (GAO). She recently completed the two year professional development program, working on evaluations of various federal government programs. Sarah has maintained multiple internal websites for her agency and this is her first experience helping to improve the usability of the GAO’s public website.
Resources
- Google Analytics for Government Training Manual (PDF, 1.46 MB, 45 pages, January 2013)
- Sample Weekly Report (MS Word, 47.7 KB, 2 pages, January 2013)
- Sample Quarterly Report (MS Word, 884 KB, 8 pages, January 2013)
Content Lead:
DigitalGov University Team
Page Reviewed/Updated: January 8, 2013
