"Tommy"
A mother has unreal expectations of her son.
(Ticking clock in the background. Opens on a mother sitting on the couch in her living room.)
Mom:
Tommy is a really good kid.
He's really helpful around the house.
He loves to play with his friends.
He loves school too.
He's real smart.
(Cuts to a reflection of the mother and her "child" in the glass of the coffee table. Cut to a close up on the mother.)
Mom:
My Tommy wouldn't even think about trying alcohol.
Isn't that right, sweetie?
(Mother places her hand on her "child's" shoulder, revealing that it is a mannequin. ... No response from the mannequin.)
Announcer (voiceover):
Real Kids are curious about alcohol.
Forty percent try it by the 8th grade.
Talk early, talk often, get others involved.
Title Sequence:
Talk EARLY.
Talk OFTEN.
Get others INVOLVED at:
UnderageDrinking.SAMHSA.gov
Super:
AD COUNCIL LOGO
SAMHSA LOGO
"Julia"
An oblivious couple drops their daughter off at a party.
Opens with a family in a car parked outside of a home. Parents in the front seat, Julia their "child", is in the backseat.
Mom:
Laura says we should start worrying about drinking at these things.
Dad:
(Chuckle) They're only 12...
Mom:
I know! (To Julia) I'm just glad you know better, Sweetheart
Dad:
(To Julia) You're too smart for that, right Honey?
Cuts to show Julia, a mannequin, in the back seat with a mobile device. No response from the mannequin. An incoming text message reads, "Jay brought a bottle :)"
(Mother places her hand on her "child's" shoulder, revealing that it is a mannequin. ... No response from the mannequin.)
Announcer (voiceover):
Real Kids are curious about alcohol.
Forty percent try it by the 8th grade.
Talk early, talk often, get others involved.
Title Sequence:
Talk EARLY.
Talk OFTEN.
Get others INVOLVED at:
UnderageDrinking.SAMHSA.gov
Super:
AD COUNCIL LOGO
SAMHSA LOGO
"Our Guys"
Two fathers miss an opportunity to talk about underage drinking.
(Two Dads are standing by a backyard grill, drinking and talking. One holds a football.)
Dad 1:
Did you ,uh, get a call from the coach about those kids who were caught drinking?
(Dad 2 takes a swig of his drink.)
Dad 2:
Not our guys.
They know better.
Dad 1:
Yeah, they know better.
Dad 2:
Heads up, sport!
(He turns and tosses the ball to his son. The two boys are mannequins. The football just bounces off his head and rolls away.)
Announcer (voiceover):
Real Kids are curious about alcohol.
Forty percent try it by the 8th grade.
Talk early, talk often, get others involved.
Title Sequence:
Talk EARLY.
Talk OFTEN.
Get others INVOLVED at:
UnderageDrinking.SAMHSA.gov
Super:
AD COUNCIL LOGO
SAMHSA LOGO
