Guidelines for Developing a High-Visibility Enforcement Campaign to Reduce Unsafe Driving Behaviors

this booklet is intended for State highway safety, law enforcement, and other professionals who work in the field of commercial vehicle safety. It provides guidelines for implementing a STEP to reduce unsafe driving behavior among drivers of commercial and passenger motor vehicles. It draws on examples and lessons learned from the successful high visibility enforcement campaign known as TACT, which was developed in Washington State.
More information on communications planning and campaign development can be found on www.trafficsafetymarketing.gov and www.buckleupamerica.org .