Click It or Ticket Mobilization Evaluation (Report)

Click it or Ticket is an intense, short duration seatbelt paid advertising and high visibility enforcement program.  The National Occupant Protection Use Survey recorded the national usage rate at 79 percent, a 4 percent increase over 2002.  National telephone surveys conducted just before and just after the May campaign indicated substantial increases in the number of drivers who had recently seen or heard of police enforcement of seat belt use and thought that police are writing more tickets.  It was concluded that a highly publicized national program of belt use enforcement can increase the number of people who buckle up. 8.5" x 11", full color, 53 pages.