Car crashes are the number one killer of children 1 through 13. Many times deaths and injuries can be prevented by proper use of car seats, booster seats, and seat belts.
The toolkit shows you how to download our PSAs for free and provides tips on how you can use campaign material both online and in your community.
Campaign Background
Outreach Tips
Public Service Announcements
Please note that when downloading spots, right clicking and selecting "Save Link As..." might be necessary in some browsers.
These spots are for Internet use only. They are NOT for broadcast use. Due to size restrictions, we cannot upload broadcast quality spots to the web. To download national and localized broadcast quality HD and SD TV files, please visit Ad Council TV.
For high-quality radio files: visit PSA Central and select the Child Passenger Safety campaign and your desired medium; call 1-800-933-772 and ask for Child Passenger Safety campaign materials; or e-mail AdCouncil@ci-groupusa.com and ask for Child Passenger Safety campaign materials.
Print, Outdoor, and Web Material
Please note that when downloading material, right clicking and selecting "Save Link As..." might be necessary in some browsers.
Bottle
Popsicle
Know For Sure
Stacking Toy
Sneaker
Pencil
Locker (Spanish)
Due to size restrictions, we cannot upload high resolution outdoor ads to the web. For high-quality print and outdoor files: visit PSA Central and select the Child Passenger Safety campaign and your desired medium; call 1-800-933-772 and ask for Child Passenger Safety campaign materials; or e-mail AdCouncil@ci-groupusa.com and ask for Child Passenger Safety campaign materials. If you'd like to implement the web banners using DART, please contact banners@adcouncil.org for details, with "Child Passenger Safety banners" in the subject line.
*Please note that the web banners don't click through to the landing page when previewing from this toolkit. You will need to download them then and associate the landing page with the banner when embedding/using on your site.
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Additional Resources
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