Using texting to reach your audience
Nicholas has come to the HHS Center for New Media to explore new and innovative media tools that members of the HHS community are building and using. This is the first of a series of podcasts and blogs that highlights those new media efforts.
According to Pew Internet Research, 72% of American adults send and receive text messages. The Break the Chain campaign recognized that when trying to reach retailers and the public.
The Center for Tobacco Products (CTP) at FDA created the Break the Chain mobile campaign, allowing mobile users to subscribe to receive text messages about the new law. Subscribers receive information about the regulation, participate in quizzes, and provide feedback on the campaign. All on their mobile phones.
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