How does AIDS.gov Manage its Blog?
Nicholas has come to the HHS Center for New Media to explore new and innovative media tools that members of the HHS community are building and using. This is the first of a series of podcasts and blogs that highlights those new media efforts.
The success of the AIDS.gov blog is a product of their planning. The blog has a purpose, a process, and an audience. The procedures the AIDS.gov team have developed and streamlined over time have helped the blog grow in the three years since launch.
Their blog is part of a comprehensive communication strategy, and is integrated with their other new media channels. Each blog post is repurposed into a podcast and promoted through updates from the AIDS.gov Twitter account and AIDS.gov Facebook Page.
Aids.gov is committed to setting an example of effective use of new media, and they continuously monitor their success, on and off their blog. They even measure their efficiency in accomplishing each task. Their model is just one for managing a blog, and it may not work for every team, but understanding their processes may help your team better plan for your own.
How does AIDS.gov manage its blog? This third podcast introduces you to the AIDS.gov blog. I spoke with Miguel Gomez, Director of AIDS.gov, and Michelle Samplin-Salgado of the AIDS.gov team to discuss their blog managing processes and insights. |
If you have any questions regarding this podcast series or want to get in touch about a project you’re working on at HHS, please email newmedia@hhs.gov.
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