To Facebook you are a product
There's been some recent noise from users and several Not-for-Profits (NfPs) that they've started seeing a significant drop-off in the reach of their posts/ activity on Facebook. What seems to be happening is that Fb is cranking up the monetising effort. What effect this has is still unclear (could this be a turning point in our rose-tinted love-affair with Facebook?) but it does highlight how Facebook views, uses and exploits people.