Growing New Leaders for Tomorrow

Research and Promotion programs are an effective tool in the marketing of agricultural products, and addressing current and future industry challenges. AMS remains committed to supporting and strengthening the effectiveness of research and promotion boards in ways that allow them to grow and adapt to a fast-changing marketplace. Central to this effort is the goal of growing leadership to serve on the boards that reflects a diversity of perspectives and opinions. The industry population that pays the marketing and promotion assessment is diverse. The boards should reflect that diversity in the size of operations, experience of members, methods of production and distribution, marketing strategies, and other distinguishing factors that will bring different perspectives and ideas to the table.

As you begin your selection process for new members, we strongly encourage you to continue to develop strategies for outreach and education for new leadership within your sectors. This website provides tools and materials for increasing outreach activities and developing outreach plans for your organizations. As part of your outreach, the program may want to notify State, or local, groups of upcoming nomination announcements. Groups may include:

• Farm Service Agency offices
• Rural Development offices
• State Department of Agriculture
• Chamber of Commerce
• Business Groups
• Young leader programs
• Agricultural Trade Associations
• Native American Tribes
• Small farmer associations
• Minority Business Groups
• Minority Agricultural Groups