Division of Program Coordination, Planning, and Strategic Initiatives (DPCPSI)
National Institutes of Health
U.S. Department of Health and Human Services
Medicine: Mind the Gap, NIH Seminar Series

Upcoming Seminar

Raising the Bar: Engineering Optimized Behavioral Interventions for Increased Public Health Impact
Linda Collins, Ph.D. External Website Policy
The Methodology Center
Department of Statistics
Department of Human Development and Family Studies
The Pennsylvania State University

Tuesday, March 26, 2013
10:00 a.m. – noon
Building 45 (Natcher), Balcony B
NIH Campus | Bethesda, Maryland

Cosponsored by
National Institute on Alcohol Abuse and Alcoholism

About the Seminar
Dr. Collins will discuss why behavioral interventions are important in many areas of public health, for example, smoking cessation, drug abuse prevention, treatment of obesity, management of heart failure symptoms, and promotion of physical activity. Behavioral interventions are typically developed and evaluated using a treatment package approach, in which the intervention is assembled a priori and evaluated by means of a randomized controlled trial (RCT). In this talk, she will review an alternative approach called the Multiphase Optimization Strategy (MOST), an engineering-inspired framework for developing, optimizing, and evaluating behavioral interventions. MOST includes the RCT, as well as other empirical steps aimed at intervention optimization. Dr. Collins proposes that MOST offers several benefits, including the possibility of engineering behavioral interventions to meet explicit criteria of effectiveness and/or efficiency. Once the criteria have been met for a particular intervention, the bar can be raised to aim for ever-increasing public health impact.

About Linda Collins, Ph.D.
Dr. Collins is professor of human development and family studies and professor of statistics at The Pennsylvania State University (Penn State). She is also director of The Methodology Center, an interdisciplinary research center devoted to the advancement and dissemination of quantitative methods for applications in the behavioral sciences. Since 1996, she has been director of a National Institute on Drug Abuse (NIDA) Center of Excellence, the Center for Prevention and Treatment Methodology. Her research also is funded by the National Cancer Institute and the National Institute of Diabetes and Digestive and Kidney Diseases. She is currently codirector of the NIDA-funded Prevention and Methodology Training Program. Dr. Collins’s research interests include analysis of longitudinal data, particularly latent class approaches, and engineering-inspired methods for improving behavioral interventions. Recently, she has been active in working on MOST, a methodological framework for optimizing and evaluating behavioral interventions. Her peer-reviewed publications have appeared in a wide range of outlets, including methodological journals such as Psychological Methods, substance use journals such as Nicotine and Tobacco Research, behavioral health journals such as Annals of Behavioral Medicine, and engineering journals such as IEEE Transactions on Control Systems Technology. She has coedited several books and special issues of journals. Dr. Collins is a fellow of the American Psychological Association and the Association for Psychological Science. She was a core member of the Tobacco Etiology Research Network funded by the Robert Wood Johnson Foundation. Her awards include the Cattell Award for Distinguished Multivariate Behavioral Research, the President’s Award from the Society for Prevention Research, Penn State’s Faculty Scholar Medal, and Penn State’s Pattishall Outstanding Research Achievement Award. She is a past president of the Society of Multivariate Experimental Psychology and the Society for Prevention Research.

Upcoming Seminars:

Raising the Bar: Engineering Optimized Behavioral Interventions for Increased Public Health Impact
Linda M. Collins, Ph.D. External Website Policy
Tuesday, March 26, 2013

Helping Smokers with Behavioral Health Comorbidity Requires a National Effort
Jill Marie Williams, M.D.
Tuesday, April 16, 2013

Designing and Analyzing Randomized Controlled Trials in the Prevention of Mental Disorders and Drug Abuse
C. Hendricks Brown, Ph.D.
Thursday, May 9, 2013

Bridging the Gap between What Health Professionals Should Do to Help Smokers Quit and What They Actually Do: What is the Role of Public Health Care Workers and the NIH?
Steven Schroeder, M.D.
Tuesday, June 18, 2013

Previous Seminars:

Evidence-Informed Factors for Promoting Psychological Resilience in the U.S. Military
Terri Tanielian, M.A.
Thursday, September 20, 2012

Cancer Care: The Patient’s Role, Palliative Care, and Implications for Health Policy
Amy Berman, R.N.
Friday, August 3, 2012

Communicating Possible Harms and Benefits of Treatment and Lifestyle
Professor David Spiegelhalter, OBE, FRS
Wednesday, June 20, 2012

The Evidence-to-Practice Gap: Teaching Clinicians Evidence-based Medicine
W. Scott Richardson, M.D.
Thursday, May 17, 2012

The Pressure To Get It Right: Biases in Biomedical Research
John Ioannidis, M.D., D.Sc.
Monday, March 19, 2012

Innovative Approaches to Clinical Trials
Robert M. Califf, M.D.
Thursday, March 8, 2012

View All Previous Seminars