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TABLE OF CONTENTS

| Preface

| Introduction

| Chapter One: Educating the Public 

• Introduction 
• Act as a State Clearinghouse for Materials
• Compose Materials in Various Languages
• Create Portable Education Displays
• Develop Brochures and Other Education Material
• Print an Alcohol Education Newsletter
• Produce a Web Site
• Promote Positive Role Models
• Provide Alcohol-Related Research and Information

| Chapter Two: Working with Campus-Community Partnerships and College Students

• Introduction
• Conduct Statewide CORE Surveys
• Coordinate a Community Collaboration Conference
• Develop Statewide Initiatives Including State Coalition
• Generate Media Through College Student Learning Efforts
• Provide Mini-Grants to Develop Campus-Community Coalitions
• Provide Training and Technical Assistance to Colleges and Universities

| Chapter Three: Working with grades K-12 

• Introduction
• Coordinate Youth Forums and Conferences to Prevent Underage Drinking
• Create a Mascot to Deliver a �No Use� Message
• Develop a Lesson Plan Reinforcing the Mascot�s �No Use� Message
• Implement a Statewide High School Journalism Contest
• Implement a Statewide School Poster Contest 

| Chapter Four: Working with Licensees 

• Introduction
• Encourage Use of Technology to Check Identification at Point of Sale
• Circulate Responsible Retailer Posters
• Develop a Periodic Licensee Publication
• Increase Compliance by Checking IDs
• Promote Use of Designated Drivers with Licensed Establishments
• Provide an Orientation to New Licensees
• Provide Regional Licensee Seminars
• Provide Training and Responsible Alcohol Management Service to Stadiums and Other Large Public Venues
• Train Sellers and Servers

| Chapter Five: Working with Law Enforcement 

• Introduction 
• Compliance Checks By Youth
• Cops in Shops�
• Implement a Toll Free Underage Drinking Hotline
• Keg Registration
• Sobriety Checkpoints
• Nuisance Bar Program

| Chapter Six: Working with the Community and Statewide Coalitions

• Introduction 
• Award Mini-Grants for Community Prevention Efforts
• Establish a Statewide Coalition to Reduce High Risk and Underage Drinking Among College Students
• Establish a Statewide Coalition to Reduce Underage Drinking

| Chapter Seven: Working with the Media 

• Introduction
• Develop a Public Service Campaign
• Distribute Media Kits

| Chapter Eight: Assessment and Evaluation 

• Introduction 
• Alcohol Education Program Evaluations

| Chapter Nine: The Bloomsburg Initiative 

• Introduction

| Chapter Ten The Pennsylvania Liquor Control Board

• Legislative History
• Mission
• Alcohol Education Program

| Appendix