Info for Potential Partners

The goal of the Go4Life campaign is to educate adults 50 and older about the health benefits of exercise and physical activity and to encourage them to integrate physical activity into their daily lives. We rely on organizations like yours to help us get the word out!

Since the launch of the Go4Life campaign, the National Institute on Aging (NIA) at NIH has worked with a variety of organizations, including government agencies, corporations, nonprofits, health professional groups, community centers, employers, fitness centers, and others. We invite your organization to join our list of participating organizations by signing up as either a Go4Life Team Member or a Go4Life Partner.

Go4Life Team Members

Team Member organizations support Go4Life by disseminating Go4Life messages and materials. Activities might include, but are not limited to:

  1. Promoting Go4Life campaign messages to your members/customers/residents/employees through existing channels such as newsletters, email, listservs, or other online communications.
  2. Providing an online description of Go4Life and its resources and creating a link from your organization’s website to the Go4Life home page.
  3. Disseminating Go4Life materials to appropriate audiences in your community.

Team Members receive regular updates in which we share new materials, report on Go4Life activities sponsored by Team Members and Partners, highlight new research findings, and more. We’ve also created a special page on the Go4Life web page to recognize our current Team Members and their Go4Life activities.

Go4Life Partners

Partners enter into formal agreements with NIA to conduct activities that help promote the Go4Life campaign. In addition to the activities listed above, partnership activities might include, but are not limited to:

  1. Reprinting Go4Life materials.
  2. Initiating Go4Life activities in your own facilities.
  3. Providing feedback on use and impact of Go4Life outreach and program messages and materials.

Partners also receive regular updates in which we share new materials, report on Go4Life activities sponsored by Partners and Team Members, highlight new research findings, and more. 

Want to become involved?

Contact us at Go4Life@nia.nih.gov for more information about how to become involved. You can also fill out our Go4Life membership form to get started as a team member today!

Visit Go4Life’s Info for Current Partners page to check out our partner toolkit and download free materials to share with others.

Stay in touch! Get regular updates about Go4Life via our Twitter account @NIAGo4Life. Subscribe to our YouTube channel to be notified when we've posted new video. Sign up for Go4Life: Fitness News from the National Institute on Aging at NIH, our biweekly e-alert that keeps you informed of major additions to the site and new resources.