Archive for the ‘Green and Sustainable’ Category

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Timely Trade Policy Mission to Japan Yields Insights on Renewable Energy and Smart Grid Business Opportunities

December 27, 2012

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Cora Dickson is a Senior International Trade Specialist in ITA’s Office of Energy and Environmental Industries.

On a windy morning in early December, I stood on an observation platform gazing out over the sea of solar modules, and beyond that, the Pacific Ocean– or more precisely, Matsushima Bay, one of Japan’s “three most scenic spots.”  I was joined on the platform by several U.S. companies, officials and colleagues from the International Trade Administration (ITA) and U.S. Department of Energy (DOE), and workers from the Tohoku Electric Utility who were taking us on a tour of their solar power station.  The view was so breathtaking that it was hard to believe that in March 2011, the land where the solar panels now existed was covered by over 16 feet of water and debris from the tsunami.

International Trade Administration and Department of Energy employees pose for a photo with trade mission participants and workers from the Tohoku Electric Utility on an observation platform above Matsushima Bay in Japan in December 2012.

International Trade Administration and Department of Energy employees pose for a photo with trade mission participants and workers from the Tohoku Electric Utility on an observation platform above Matsushima Bay in Japan in December 2012.

This was the final stop in our “Tohoku (Northeast) Tour” to Fukushima and Miyagi, prefectures that are committing themselves to rebuilding with green technologies after being hit hard by the earthquake and tsunami.  The U.S. companies that signed up for the U.S.-Japan Renewable Energy Policy Business Roundtable in Tokyo on December 3 were given the option to take this tour, which also included courtesy call meetings with officials of both prefectures.

Led by ITA’s Deputy Assistant Secretary for Manufacturing Maureen Smith and DOE’s Deputy Assistant Secretary Phyllis Yoshida, the trade policy mission accomplished its goals: to gain insights into the evolving policy and regulatory landscape for renewable energy and smart grid in Japan.  It was tied to our bilateral discussions, known as the U.S.-Japan Clean Energy Policy Dialogue, allowing private sector input to guide the direction of cooperative activities between our governments.

Prior to the trade mission, my office published a market intelligence brief, “Japan’s Electricity Market and Opportunities for U.S. Renewable Energy and Smart Grid Exporters,” to highlight the complexity yet attractiveness of this burgeoning market.  While Japan is no stranger to renewable energy, it has revisited its policies and incentives due to several factors, including the March 2011 disaster that led to a shutdown of all but two nuclear plants in the country.  There is even talk of structural reform in the electricity sector.

Cora Dickson of the International Trade Administration stands by a sign indicating the high water mark of the floodwaters at the Tohoku Electric Utility's liquified natural gas plant following the March 2011 earthquake and tsunami.

Cora Dickson of the International Trade Administration stands by a sign indicating the high water mark of the floodwaters at the Tohoku Electric Utility’s liquified natural gas plant following the March 2011 earthquake and tsunami.

Another opportunity for U.S. renewable energy and smart grid companies to explore Japan’s market is coming up February 27-March 1 at the World Smart Energy Week in Tokyo, a Commerce certified trade show.  Please contact Takahiko Suzuki if you would like more information.

We will continue to shore up our alliance with the Government of Japan as well as Tohoku communities to promote clean energy.  The Tohoku Tour allowed us to talk with local people about how they envision renewable energy and smart grid technologies will help them manage their energy needs in the wake of the disaster.

On the same grounds of the solar plant in Tohoku, we also briefly visited the 400 MW liquefied natural gas plant operated by the same utility. It had been converted from a coal plant years earlier.  The plant was strong enough to withstand the tsunami, though the workers told of how they retreated to the third floor for several days until the floodwaters receded.  They had no power and they could not contact their families because all the phone towers were also destroyed.

As our bus rolled back towards the city where we would catch the bullet train to return to Tokyo, we saw newly reconstructed houses on the coastline as well as abandoned foundations.  These were solemn reminders that Japan is both vulnerable and resilient, and will take proactive steps towards a better future.  We hope U.S. companies can partner with them to reach their goals.

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Constructing Partnerships: Evergreen Building Products and ITA Reach New Heights in the Building Industry

October 2, 2012

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Tyler Voorhees is an intern in the Office of Public Affairs at the International Trade Administration. He is a senior at Washington and Lee University in Lexington, Virginia.

U.S. building materials industry representatives share the latest “green building” products and technologies with Chinese builders, architects and designers at a technical seminar earlier in 2012.

U.S. building materials industry representatives share the latest “green building” products and technologies with Chinese builders, architects and designers at a technical seminar earlier in 2012.

Construction is an important industry to the American economy, and employs Americans in all stages of the supply chain, from logging to the manufacture of new and innovative building supplies. With low domestic demand, it is especially important for those in the industry to turn to foreign markets to help sustain and support American jobs.

In developing countries, there is huge potential for U.S. building product exporters, especially in high-value areas. Currently, we’re seeing a massive new infrastructure builds in emerging economies, and they are looking for more sustainable construction technology, which is perfect for American exporters. At the International Trade Administration (ITA) we’ve made it a priority to help expand global market share for U.S. building products exporters. This export sector encompasses a wide range of basic materials ranging from basic materials (wood, glass, paint) to installed machinery (windows, air conditions). The sector employs roughly 2.2 million U.S. workers.

There are many programs and initiatives within ITA that work with local businesses to promote trade and exports. Our Commercial Service  has local chapters in major cities across the country and in many foreign markets to help match domestic suppliers with foreign buyers. One of the most effective programs we have though is the Market Development Cooperator Program (MDCP). Through MDCP, ITA partners with non-profit industry groups such as trade associations and chambers of commerce to provide funds and technical assistance for export promotion programs that are aimed at enhancing an industry’s global competitiveness in target markets. Non-profit industry groups are particularly affective at reaching local small and medium-sized enterprises, a focus for ITA.

Partnership awards do not exceed $300,000 and partners pay two-thirds of the cost of the program while ITA provides the remaining third. This approach helps to ensure that the program is sustainable beyond the initial partnership. From 1997 to 2011, MCDP projects generated $219,000 in exports for every $1,000 invested. Any businessperson in the private sector would be astonished at such a high return on investment. Clearly, the MDCP program is a hugely successful program and a great example of the potential in public-private sector partnerships.

Awardees range in industry as well as geography, yet all focus on expanding exports and increasing jobs. Some of the more innovative and successful partnerships include the hosiery industry targeting Japan to promote the export of American made socks and independent film industry.

Engaging China is a priority within the Department of Commerce, both to highlight export opportunities as well as ensure fair trade. China is a particularly important market for building product suppliers for many reasons, most importantly shear demographics. There is projected to be over 221 cities with populations of over one million alone by 2025.

This huge urbanization of not only first tier cities like Beijing, Shanghai and Guangzhou, but also second tier cities means that there will be many large, lucrative markets for U.S. suppliers. Not only that, there will be a growing middle and upper class that will want and be able to afford high quality homes as well an aging population that will soon need the same type of senior housing that we have in Western countries. In conjunction with positive demographic factors, the Chinese government has made it a priority to adopt more energy efficient technology, including building products and heating, ventilation and air conditioning (HVAC) systems.

The Evergreen Building Products Association (EBPA) from Tacoma, Washington, has a proven track record of working with the MDCP program to promote exports to China through their U.S.-China Build Program (UCBP). In 2001, Evergreen submitted a project proposal that garnered their first partnership. The focus was to support the promotion of earthquake resistant building technology. In 2008, they submitted another successful project to promote green building technology in China.

Just last month, Evergreen received their third award which is focused on promoting housing for elderly in China. Since their most recent partnership award in 2008, UCBP trade mission participants reported $190 million in export sales. This amounts to $1,283 in exports for every dollar of federal funding through the MCDP program! These exports sales translate directly to jobs for Americans- participants credit the program with helping to create 300 jobs in the last half of 2010 alone.

The most recent proposal builds on their past work, but also highlights the promotion of senior housing. As China’s population ages, it will be necessary to consider new types of housing that can accommodate older residents. Given our older population, the U.S. building product manufacturers are already accustomed to this market. With the help of Evergreen, building product manufacturers are hoping to export senior housing building products abroad and grow their businesses. There are huge opportunities, and Evergreen will help by leading two trade mission annually and helping to match U.S. producers with Chinese buyers.

Again, given the previous success of the program, everyone at ITA is excited about the prospects for this new MCDP grant. This is another example of the opportunities that become available to American companies as China grows and begins to consume the same type of goods at we do in America. To learn more about the MCDP awards, visit our website. Also, to learn more about the resources we have to help export abroad, visit www.export.gov.

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ITA and EPA Launch Environmental Export Initiative at WEFTEC

October 1, 2012

Maureen Hinman is an Environmental Technology Trade Specialist in ITA’s Office of Energy and Environmental Industries.

Under Secretary Francisco Sanchez speaks at WEFTEC launching the U.S. Enivronmental Export Initiative and web portal on Export.gov.

Under Secretary Francisco Sanchez speaks at WEFTEC launching the U.S. Enivronmental Export Initiative and web portal on Export.gov.

EPA Administrator Lisa P. Jackson and Under Secretary Francisco J. Sánchez launched the Environmental Export Initiative today at the Water Environment Federation Technical Exhibition and Conference (WEFTEC), the largest environmental industry event in North America and largest annual water exhibition in the world with more than 900 exhibitors and 18,000 water professionals in attendance.

The Environmental Export Initiative is the result of a renewed partnership between the International Trade Administration and the Environmental Protection Agency that seeks to promote environmental exports by leveraging EPA’s unparalleled expertise in environmental management with ITA’s export promotion and market development skills.  The Trade Policy Promotion Coordinating Committee (TPCC) initiative was announced on May 14, 2012 at American University by then Commerce Secretary Bryson, EPA Administrator Jackson, U.S. Trade Representative Kirk, and Secretary of Agriculture Vilsak and signifies a government-wide effort to enhance environmental technology exports.  Today’s event gave the leading agencies a chance to formally launch the initiative and outline for environmental companies some of the key deliverables under the initiative that will help facilitate increased environmental technologies exports.

In addition to announcing the initiative, Under Secretary Sánchez took the opportunity to launch a deliverable: the Environmental Solutions Exporter Portal.  Among the first deliverables of the new initiative, the portal is a single window for environmental exporters to access a suite of U.S. government services.  It provides a direct line to U.S. trade and environmental protection specialists and includes information on tailored market research, export counseling, export finance, innovation and project development finance, feasibility studies, trade missions, commercial dialogues, and technical assistance for market development.

During the launch Administrator Jackson announced the roll-out of the U.S. Environmental Solutions Toolkit.  The Toolkit is an online and (soon to be) mobile resource for foreign consumers that combine U.S. EPA expertise on solving environmental challenges with a catalogue of U.S. producers of related technologies. Pilot solutions for the module include nutrient removal from municipal wastewater, ground water remediation, mercury pollution control, and emissions from large marine diesel engines.  The U.S. EPA and ITA will continue to add environmental issues to the toolkit in 2013, building a comprehensive interface to address environmental problems of all scope and size.  For more information on how to participate in the toolkit please contact us at envirotech@trade.gov.

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Export Green Brings Solar Small Business to Brazil

May 11, 2012

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Cora Dickson is a Senior International Trade Specialist in ITA’s Office of Energy and Environmental Industries.

At the end of April, I accompanied the certified trade mission “Export Green: Brazil – Energy and Environment” to Brazil. This was the second trade mission for Export Green, ITA’s partner under the Market Development Cooperator Program. Last year, participating companies went to São Paulo and Rio; this year, Export Green tried a different approach and offered more options to the 13 participating companies, based on their needs and prospects. As a result, we ended up with three distinct groups with overlapping itineraries: São Paulo/Rio/Recife, São Paulo/Recife, and São Paulo/Rio.

The Brazil-U.S. Business Council and the Export Green Initiative host a trade mission to Brazil (Photo Ian Wagreich/U.S. Chamber of Commerce)

The Brazil-U.S. Business Council and the Export Green Initiative host a trade mission to Brazil (Photo Ian Wagreich/U.S. Chamber of Commerce)

Our Commercial Service presence in the northeast city of Recife has been augmented in recent months, due to increasing trade opportunities in the region, with growth between 4 and 4.5 percent. Our group was in fact the first “official” U.S. government-sponsored trade mission to Recife and the staff was determined to help the companies make business connections. Delegates met with Brazilian companies in a “speed dating” style, with as many as 12 meetings in four straight hours. All told, 102 meetings took place, and 46 local companies came to meet the U.S. delegation.

Another great feature of our trade mission was the “Solar Program” designed for the three participating companies from the solar sector. I accompanied them to Rio as we met with five Brazilian entities that are building, or are considering building, large-scale solar projects. Brazil is at a critical juncture in promoting solar energy. Despite the more than adequate supply of sun, solar is one of the few renewable energy sectors where Brazil lacks deployment and expertise. The country however is very strong in hydropower, biomass, and recently wind power.

Just the week before, Brazil’s electricity regulator ANEEL had announced two important new solar policies: “net metering,” making it possible to sell excess power back to the grid, and an 80% tax break for solar plants up to 30MW. These new regulations were frequently cited during meetings with these companies, giving us the strong impression that there could not have been a better time for the U.S. solar industry to be exploring opportunities in Brazil.

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Building Sustainable Cities in Asia: Presenting Opportunities for U.S. Companies

March 28, 2012

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This story is part of an ongoing series highlighting the information available to participants in the 2012 Asia Pacific Business Outlook (APBO)

Daniel Tien Simon is a sustainability program manager for Asia Society Northern California

Asia’s urban population is growing at an unprecedented rate. Between 1950 and 2010, the percentage of Asians living in urban areas nearly tripled from 15 percent to more than 40 percent. Over the coming decades, Asia’s urbanization will continue and by 2050, two out of every three Asians are expected to reside in urban centers. Within 40 years, the region will be home to more than half of the world’s entire population at a staggering 5.2 billion people – with the vast majority of them living in cities.

Solar panels installed in India

Solar power and renewable energy in India

The increasing proportion of populations living in Asian cities presents unique and exceptional challenges to sustainable development and urban growth. As cities become the center of economic, social, and cultural life in Asia, they will also continue to consume the lion’s share of scarce natural resources, such as water, food, and energy.

To address these challenges, the Pacific Cities Sustainability Initiative (PCSI) was launched in 2009 as a partnership among the Asia Society, the Center for International Business Education and Research at the University of Southern California’s Marshall School of Business and the University of California Los Angeles’ Anderson School of Management, and the Association of Pacific Rim Universities World Initiative. Since that time, PSCI has also developed a major global partnership with the Urban Land Institute.

PCSI aims to address urban sustainability challenges arising from the rapid urbanization of cities in Asia by bringing together business leaders, policy makers, and academics from across the Pacific to share common challenges, attempted solutions, and areas for assistance.

PCSI attracts businesses interested in seeking sustainable services or exporting them. Through seminars in California and in Asia on sustainable business opportunities, PCSI can build businesses through networking opportunities with companies and individuals in Asia or working in Asia. PCSI brings together businesses, not only with other businesses, but also with governments and academics from different metropolises throughout the U.S. and Asia, who can shed light on what products, services, and expertise are needed in their city.

A number of markets in the Asia Pacific region present vast business opportunities in the sustainability sector:

  • China’s remarkable economic growth has had severe negative environmental consequences. As a result, China has prioritized energy efficiency and green technology. China’s rapid urbanization will also require tremendous new building construction, and the country intends to enforce green building standards moving forward. These new policies in both sectors can open up opportunities for U.S. companies.
  • Vietnam is similarly suffering from the environmental degradation arising from rapid economic growth. American companies and products enjoy a positive reputation for quality, reliability, and safety in Vietnam, which can translate into multi-million dollar opportunities.
  • India is in dire need of assistance in all areas of sustainability from infrastructure development to energy efficiency, and numerous opportunities abound for U.S. suppliers and advisors.
  • Japan has always been a leader in sustainability policy and technology. Japan offers opportunities in leading-edge, cost-effective environmental technologies and services, particularly in light of the tragic disasters of March 2011.

PCSI founders, Bruce Pickering, Executive Director, Asia Society Northern California and Richard Drobnick, Director, Center for International Business Education and Research (CIBER), USC Marshall School of Business spoke over the weekend about on PCSI at the Asia/Pacific Business Outlook Conference.

 

 

 

 

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Participants in the Renewable Energy Trade Mission to Turkey Find Business Partnerships

January 9, 2012

Ryan Barnes is an International Trade Specialist in the Office of European Country Affairs within the Market Access and Compliance division of the International Trade Administration.

Renewable Energy and Energy Efficiency Trade Delegation to Turkey, December 5-9, 2011

Renewable Energy and Energy Efficiency Trade Delegation to Turkey, December 5-9, 2011

Just last month, I accompanied Michael Camuñez, Assistant Secretary for Market Access and Compliance as he led 16 U.S. Renewable Energy & Energy Efficiency companies on a Trade Mission to Turkey. The delegation included U.S. energy firms as well as officials from Trade Promotion Coordinating Committee (TPCC) agencies: Export-Import Bank, Overseas Private Investment Corporation, U.S. Department of Energy and U.S. Trade and Development Agency. The delegation visited Ankara, Izmir and Istanbul, where numerous opportunities exist for these firms.

The staff of the International Trade Administration recruited a variety of companies for the mission.  The group included energy giants such as General Electric, Johnson Controls, and AES as well as nine small and medium-sized enterprises on the leading edge of renewable energy technology.  Of the sixteen firms, whose products range from solar panels to cooling systems, eleven had never before done business in Turkey.  One firm, World Business Capital, was also there to provide financing.

The mission’s main objective was to introduce the participants to potential Turkish business partners.  U.S. firms met with numerous Turkish counterparts in one-on-one meetings to discuss possible joint venture opportunities.  More than 340 of these business to business matchmaking meetings took place during the five-day mission. 

The trade mission could not have come at a better time.  Bilateral trade between the U.S. and Turkey is set to break records in 2011, with projections of roughly $20 billion in total trade.  And the energy sector, in particular, is ripe for U.S. trade and investment.  Turkish energy demand is due to grow at a rate of seven to nine percent annually.  To help accommodate this growing demand, the Turkish government will invest roughly $130 billion by 2023, and has placed a great deal of emphasis on renewable energy.  Ankara has plans to achieve 30 percent renewable energy production by 2023, and has called for $40 billion in investment in this sector by 2020. Turkey also passed an updated renewable energy law in December 2010 to provide even further investment incentives.

The U.S. Government has worked to develop this burgeoning market.  In addition to the trade mission, there is a newly launched interagency project known as the “Near Zero Zone”.  This project, led by the U.S. Department of Energy, is helping industrial companies operating within the Izmir Ataturk Organized Industrial Zone (IAOSB) reduce their energy usage through a series of cost-effective efficiency upgrades.  One of key stops during the trade mission was to this Near Zero Zone site in Izmir.

The trade mission, along with the Near Zero Zone, helped with the formation of business partnerships and provided opportunities to match high quality U.S. supply with growing Turkish energy demand.  The potential for mutual gain in this arena is enormous.  Already, trade mission participants have reported a potential $40 million in business deals.   We hope this is just the beginning.

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Online Toolkit Helps U.S. Manufacturers Go Green

November 1, 2011

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The Sustainable Manufacturing Toolkit, a new, free online resource developed with input from the International Trade Administration, can help U.S. businesses measure their environmental performance and thereby become more competitive.

by John Ward, a writer in the International Trade Administration’s Office of Public Affairs.

This start-up guide is part of the new Sustainable Manufacturing Toolkit, an online resource created with input from the International Trade Administration.

This start-up guide is part of the new Sustainable Manufacturing Toolkit, an online resource created with input from the International Trade Administration.

Sustainable manufacturing—that is, the creation of products in an environmentally and socially responsible manner—has become a business buzzword lately. But as companies face increased costs for materials, energy, and regulatory compliance, sustainable manufacturing has also come to be recognized as a smart business practice, as more and more manufacturers realize that “greening” their processes can be a key strategy for achieving global competitiveness.

It was in response to a dearth of internationally comparable performance indicators for sustainable manufacturing that the International Trade Administration (ITA) joined with the Organization for Economic Cooperation and Development (OECD), an international body headquartered in Paris, France, to develop the recently released Sustainable Manufacturing Toolkit.

Guide and Portal

The toolkit consists of two parts: a 52-page start-up guide, which provides a step-by-step approach to measuring and benchmarking environmental performance, and a web portal, which supplements the guide with more technical guidance, data tools, and useful links.

The heart of the start-up guide is a series of seven steps that companies can take to prepare, measure, and improve their sustainable manufacturing processes. The discussion of these steps is enhanced by seven “good practice” profiles that highlight successful efforts undertaken by manufacturers from around the world, including three located in the United States.

The inclusion of the real-world examples is an important element, notes Andrew Wyckoff, director of the OECD’s Directorate for Science, Technology, and Industry. “We think it is important for [companies] to have the right tools, but also to be informed about what works. That’s why we have included .… [these] best practice case studies that illustrate the many benefits of sustainable manufacturing.”

How to Access the Toolkit

The Sustainable Manufacturing Toolkit is available online at www.oecd.org/innovation/green/toolkit. Resources available on the site include a downloadable booklet, Start-up Guide: Seven Steps to Environmental Excellence, as well as a variety of links to technical advice and examples of good practices.

Focus on Needs of Smaller Enterprises

The global market for low-carbon products already exceeds $5 trillion, according to the OECD. Companies that can demonstrate green credentials will enhance their viability in the marketplace. But this can prove a particularly daunting challenge to small and medium-sized enterprises (SMEs). According to the OECD’s Wyckoff, while SMEs account for approximately 99 percent of all enterprises, and two-thirds of employment, in the 34 countries that are members of the OECD, many have not yet embraced the opportunities that come with the adaptation of sustainable manufacturing processes. “They may be struggling with their short-term survival, or cost pressure from clients, or lack of knowledge and resources to invest in environmental improvement, or simply not know where to start.” Thus, the toolkit was especially designed with the needs of small manufacturers in mind.

Close Collaboration

The development of the toolkit was the result of a close collaboration between ITA and the OECD that began in 2006. The OECD was well situated to develop the toolkit due to its access to a wide array of public and private stakeholders and its unique collection of statistical data from around the world. This allowed for an unparalleled degree of comparability and applicability across borders.

For its part, ITA was able to draw on the knowledge and experiences of a large number of U.S. experts through its leadership in the OECD’s Committee on Industry, Innovation and Entrepreneurship. By providing access to both business practitioners and academic specialists active in the field of sustainable manufacturing, ITA was able to facilitate the development and refinement of the toolkit, thus assuring that it was both user-friendly and met the real needs of industry.

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Things are “Greener” on the Other Side: Under Secretary Francisco Sánchez Promotes Renewable Energy Policy in Mexico

September 27, 2011

Carrie Bevis is an intern in the International Trade Administration’s Office of Public Affairs. She is a second-year student at the University of Virginia.

Things are starting to look “greener” on the other side – of the U.S.-Mexico border that is! This week, our Under Secretary for International Trade Francisco Sánchez promoted partnerships between U.S. companies and Mexican officials in an effort to advance Mexico’s clean energy goals and create export opportunities for U.S. companies. Under Secretary Sánchez was joined by 26 senior-level U.S. business executives from 19 U.S. clean energy companies for two days of policy discussions with key Mexican officials focused on renewable energy and energy efficiency policy development.

The policy visit was developed through the Renewable Energy and Energy Efficiency Export Initiative (RE4I), which is led by ITA’s Manufacturing and Services unit. In the RE4I, ITA committed to creating new markets for U.S. renewable energy and energy efficiency exports through trade policy missions.

Under Secretary Francisco Sanchez (right) meets with members of the USA Pavilion at GREEN Expo in Mexico

Under Secretary Francisco Sanchez (right) meets with members of the USA Pavilion at GREEN Expo in Mexico

Given Mexico’s proximity to the United States and its resource potential, few markets offer as much potential for future U.S. renewable energy and energy efficiency exports as Mexico. However, despite high-level political support, relatively little development has taken place in the sector to date. Mexico currently generates only 2% of its electricity from renewable energy sources – mostly from hydropower.

 “We are pleased to see this initiative begin to manifest itself through deeper cooperation with such a valuable trading partner,” announced Matt Card, Suniva’s Vice-President of Sales for the Americas at the event. “Roundtables such as this are a vital component in the growth of the strong economic and job-creation engine that renewable energy potentially represents to both our countries.”

While in Mexico, Under Secretary Sánchez also took part in the 19th annual GREEN (Global Resources Environmental & Energy Network) Expo. The GREEN Expo hosted four main exhibits including Enviro Pro, focused on Mexico’s environmental sector, Power Mex Clean Energy and Efficiency, targeting clean energy companies; Water Mex, centered on sustainable and clean water consumption; and Green City, aimed at green urban development projects. The four exhibits attracted several U.S. companies spanning the clean energy industry.

During his visit, Under Secretary Sánchez touched on the multiple benefits of increased renewable energy and energy efficiency exports, stating, “For Mexico, and the rest of the world, clean energy technologies present a unique opportunity to achieve the triple bottom line: profits for businesses, jobs for people and a healthier planet for all.”

 

 

 

 

 

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Promoting Green Growth in APEC by Removing Barriers to Trade in Clean Energy Technologies

September 19, 2011

Ryan Mulholland is an International Trade Specialist within the International Trade Administration. His focus is renewable energy and energy efficiency.

In the decades ahead, millions of people will migrate from rural communities to the burgeoning urban centers of the Asia-Pacific. The new urban dwellers will demand electricity to help start business, power modern amenities, and promote a rising standard of living.

Already the 21 economies of APEC account for 40 percent of the world’s population and more than half (54%) of the world’s gross domestic product. The APEC economies account for an even larger share of the world’s energy consumption (60%), yet based on the region’s future growth the region will likely increase its proportion of the global energy demand in the coming decades and will likely be disproportionately affected by the adverse effects of climate change.

While daunting, the challenges presented by these facts represent an opportunity for the Asia-Pacific region. Working together, the 21 APEC economies could utilize their abundance of renewable energy potential and existing manufacturing capacity to become a leader in clean energy trade – particularly solar energy.

To help facilitate trade in solar energy technologies, the Office of the U.S. Trade Representative and  International Trade Administration, with funding from U.S. AID and Underwriters Laboratories (UL) and the support of the Solar Energy Industries Association (SEIA) and Intertek and the U.S. Department of Energy, hosted an APEC Conference on Facilitating Trade in Solar Technologies through Standards and Conformity Assessment.

The conference was part of APEC’s Senior Official’s Meeting in San Francisco and will be followed by a more specific conference in Chinese Taipei focused on performance and durability of solar photovoltaics. The results of the APEC Solar Technologies Survey were presented at this conference by Underwriters Laboratories, who led the organization of a survey completed by 15 of the 21 economies.  The survey laid out the regulatory landscape and other voluntary and mandatory measures being implemented for solar technologies in the APEC Region.

As Matthew McGuire, director of Commerce’s Office of Business Liaison noted during the conference, “rather than developing our solar industries separately, we must collaborate. These technologies are too important to our collective futures to not work together.”

The APEC accounts for nearly 90 percent of the world’s solar manufacturing capacity for photovoltaic cells and modules. The APEC region enjoys some of the best solar locations in the world. But much more can be done. Rather than developing solar industries separately with trade barriers erected to keep foreign products out, the APEC economies can capitalize on their existing advantages and become an example to the rest of the world.

Use of international standards, for example, could be adopted and aligned in the Asian Pacific. Greater acceptance of third-party certification among APEC economies is also a goal. These types of changes could facilitate trade and help to reduce the unnecessary costs associated with manufacturing products to different standards for different markets.

The San Francisco conference sought to address a simple truth: without quality performance standards, consumers of solar energy products must bet on unfamiliar technologies without knowing if they will work as promised. When a consumer’s initial exposure to solar energy is so important, the lack of performance standards can lead to the proliferation of illusory bargains where cheap products hide their high maintenance costs and short product life and ultimately could taint any future use of solar energy.

Several private sector participants took part in the conference, including Eric Hafter from Sharp Solar Energy Solutions and Keith Williams from Underwriters Laboratories. Schneider Electric, Dupont Photovoltaic Solutions, Western Renewables Group, Intertek, and Satcon Technology Corporation also took part in the conference.

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Alternative Aviation Fuels Create Big Buzz at 2011 Paris Air Show

July 1, 2011
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Nicole Y. Lamb-Hale is Assistant Secretary for Manufacturing and Services (MAS) within the International Trade Administration (ITA).

The Paris Air Show once again proved to be an exciting venue for innovative technologies, particularly alternative fuels.  A highlight of the show was the Alternative Aviation Fuels Showcase, hosted in the U.S. Pavilion.  In addition to myself and Under Secretary for International Trade Francisco Sánchez, a number of senior U.S. government officials, including Transportation Secretary Ray LaHood and Agriculture Secretary Tom Vilsack, stopped by the booth to chat with U.S. companies about their new technologies.

The Showcase was the center of attention on Wednesday, when the Commercial Aviation Alternative Fuels Initiative (CAAFI) and Kallman Worldwide hosted an entire day dedicated to attracting investment for the commercial production of alternative jet fuels.  My Aerospace Team has been collaborating with CAAFI and Kallman for six months to promote this event.  Their efforts proved very successful — over 100 people attended various portions of the day’s events, which included panels on the investment community’s perspective on alternative fuels and on government programs supporting biofuel development. 

During my remarks at the Showcase’s investment day, I had the pleasure of introducing Barry Johnson, the recently appointed head of the new SelectUSA initiative, a government-wide initiative housed in the Department of Commerce.  President Obama created SelectUSA on June 17 to showcase the United States and encourage, facilitate, and accelerate business investment in the United States.  

Under Secretary for International Trade Francisco Sánchez (left), ITA Assistant Secretary for Manufacturing and Services Nicole Y. Lamb-Hale (right) and AltAir Founder and CEO Tom Todaro (middle) at the Alternative Aviation Fuels Showcase at the 2011 Paris Air Show.  Photo Courtesy of Kallman Worldwide.

Under Secretary for International Trade Francisco Sánchez (left), ITA Assistant Secretary for Manufacturing and Services Nicole Y. Lamb-Hale (right) and AltAir Founder and CEO Tom Todaro (middle) at the Alternative Aviation Fuels Showcase at the 2011 Paris Air Show. Photo Courtesy of Kallman Worldwide.

U.S. Agriculture Secretary Tom Vilsack earned the distinction as the first U.S. Agriculture Secretary to attend a Paris Air Show.  In his remarks to aviation business leaders, Secretary Vilsack indicated that President Obama is planning a major announcement in the “next 30 days or so” regarding the U.S. government’s effort to help develop biofuel.  The Secretary also highlighted U.S. government support for aviation alternative fuels through USDA’s memoranda of understanding with several government and aviation-related agencies, including the Department of Energy, the Air Transport Association, the Federal Aviation Administration, and the U.S. Navy, on efforts to research and develop renewable energy and the infrastructure to support it.

Throughout the week there were a number of exciting announcements related to alternative fuels.  U.S. company Gulfstream completed the first non-stop transatlantic flight using a 50/50 blend of biofuel and petroleum fuel.  The Gulfstream G450 is the first business jet powered by a biofuel and the flight set a record as the first biofuel-powered transatlantic flight.  Later that week, Boeing flew its 747-800 using a fuel with a 15 percent blend of bio to petroleum fuel.  Both fuels were produced by Honeywell Aerospace.  In addition, seven airlines signed letters of intent to negotiate purchase of biomass-derived jet fuel from California-based Solena Fuels.  Another U.S. company, Sapphire Energy, announced that it will produce 20,000 barrels of algae-based jet fuel in two years with the goal of producing at commercially viable levels within seven years.

The companies in the Showcase promoted biofuels as a technically viable replacement for conventional petroleum jet fuels and as a way to help the airline industry reduce its carbon footprint.  In fact, alternative jet fuels could soon be used to power commercial flights.  This summer the standard setting body, ASTM International, is widely expected to certify Hydrotreated Renewable Jet (HRJ) fuel.  HRJ is processed from weedy plants and animal fats and is chemically identical to the crude oil that runs today’s flights.  Following ASTM certification, companies would have a greater incentive to build bio-refineries to produce HRJ fuel on a commercial scale.  In addition to HRJ, another pathway being researched is Alcohol-to-Jet (ATJ) — fuels derived from alcohol-based sources.  Touted as a low-cost route to production of jet fuel, ATJ research is being funded and conducted by the U.S. military and by U.S. companies such as GEVO and SRI International.  Full certification of ATJ by ASTM is expected by 2013.

One green initiative that I am particularly proud of involves my hometown of Detroit, Michigan, which is using its land to farm bioenergy crops.  The Wayne County Airport Authority, operator of Detroit Metropolitan Wayne County Airport, has agreed to partner with Michigan State University Extension to grow, harvest, and process bioenergy crops on the property of Detroit Metropolitan Wayne County Airport and another of the authority’s airports, Willow Run.  The Michigan Economic Development Corporation is supporting the project with a $476,000 grant.  If successful, the project will attract businesses in the area to produce alternative fuels, bring economic development to southeast Michigan and protect land around the airports.

The desire for cleaner, more sustainable fuel sources is a global concern, and everyone on the planet will benefit from reduced dependence on petroleum fuels.  ITA is committed to fostering a green economy so that industry will lead the way in winning the jobs of the future.  As President Obama said, we must seize the moment and accelerate the transition to clean energy.  We, in ITA, will continue to work with U.S. aviation alternative fuel companies and our interagency partners to support this objective.  It was exciting to be part of this event and to support a rapidly growing industry in which the United States is a global leader!

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