Toolkit for Dealers and Manufacturers

Illustration showing a display of 5-star literature

Car buyers rely on dealers and manufactures to provide accurate and comprehensive vehicle data to make informed purchases. NHTSA has made it easy for you to educate consumers about the new 5-Star Safety Ratings,and how to use them to compare vehicle safety features, by providing an online toolkit that features a variety of marketing resources that can be customized and printed on-demand. Please select, tailor, and distribute the materials in a way that best fits your needs.


Easily link your website to SaferCar.gov with these attractive banners to enable consumers to easily locate 5-Star Ratings for your models, or to learn about advanced crash avoidance technologies.

To access the animated or static files, right click on the appropriate link and "Save target as."

Thumbnail image of 5-Star Safety Rating logo

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Thumbnail image of 5-Star vehicle logo

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