Study Issues

The Wednesday AccrualNet Post (8-15-12): "You Oughta Be in Pictures": Use of videos for clinical trial recruitment

Last Updated: Feb 4, 2013

Originally posted by: Linda Parreco, AccuralNet Co-Moderator, on the former AccrualNet site on August 15, 2012.

Have you shot any video with your smart phone lately? Or watched an interesting video embedded in your favorite web site? Please don't tell me that you're one of the 609,437 people who watched 'Dog Terrified of Lamb Jerky' on YouTube.

Technology has made it easy for any of us to star in our own movie. And the number of videos about clinical trials on You Tube is evidence of that fact--that would be 10,200! As you might guess, there are videos that explain clinical trial concepts to lay or professional audiences, videos that highlight new research findings, and videos from patients who talk about their experience as a clinical trial participant. Use of video as a tool to improve understanding or change attitudes is documented in the clinical trial literature.

Lately, I've been interested in the use of video as a recruitment tool for a specific clinical trial. I've seen a few videos like this on the web--some from researchers in community or academic settings and others from industry. A local researcher is planning to use video with a new trial and she has a great plan for measuring the effectiveness of the video as a recruitment tool.

Creating a protocol-specific video may be something you've been thinking about as well. Here are some questions that come to mind--those of you who have created video may wish to respond and share your experience with AccrualNet readers.

1. Who is the audience for your video--providers or potential trial participants?
2. Who 'stars' in the video? And does it differ depending on the intended audience?
3. How is the video presented--one person who speaks to the camera? using power points? What is a good length for the video?
4. What IRB issues have you encountered?
5. How did you disseminate the video? 
6. Was the video effective? Do you have any idea about the cost/benefit ratio? Would you do it again?

Thanks in advance for adding  your questions or comments and sharing your experiences with AccrualNet readers.



Candace Maynard's Image

Originally posted by: Karrie Fursa on the former AccrualNet site on August 29, 2012.

We are using social media as a recruitment tool for our Barrett's esophagus chemoprevention study. Our Social Media Services Department recorded a short (2 minute) video of Dr. Limburg talking about the study and why it is important. We posted on a research blog at Mayo Clinic with this video imbedded. Twitter messages have been sent regarding this blog and video. It was shared on a Facebook page of another organization a week later.

We didn't run into any IRB issues as we had them review our video and examples of Twitter messages. I guess our only hiccup was time as this is new territory and we wanted to ensure we were following our institution's guidelines.

I think the video was effective given the fact it was shared on another institution's Facebook page, the original messages from Mayo has been re-tweeted multiple times, and I have received one call about the study.

For future studies, we are hopeful we will be able to use social media to recruit participants.

Candace Maynard's Image

Originally posted by: linda,Linda Parreco, AccuralNet Co-Moderator on the former AccrualNet site on August 30, 2012.

Hi Karrie,
Thanks so much for sharing your experience with the AccrualNet community. Our impression is that many people are interested in using social media to promote trials,but aren't quite sure where to start or what to expect. Would you be willing to post the link to Dr. Limburg's video? And to other members of the AccrualNet community who have done similar videos--we'd love to have you add on to this conversation and share links to videos that you have done!

fdesanto's Image

Hi, Linda.

You mention that the local researcher using video for recruitment has a great plan for measuring the video's effectiveness.  I'd love to hear details.


Linda Parreco's Image

Hi Frank,

The project that I mentioned will use a unique toll free number embedded in the video. The number goes to an established contact center that fields calls from patients or physicians looking for an availalbe trial. The use of the unique toll free number will allow the investigator to tabulate the number of calls received from patients or physicians that viewed the video. 




Linda Parreco's Image

Guest Expert blog post by Dr. Lauren Wood details the project subscribed above.

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