Holiday Season 2012
Drunk Driving Prevention Campaign
Buzzed Driving is Drunk Driving [social norming materials] 

These marketing tools can be distributed to fit your local needs and objectives while, at the same time, partnering with other States, communities, and traffic safety organizations on this drunk driving prevention initiative. They are based on the two basic principles that, during this Holiday Season 2012:

 Drive Sober or Get Pulled Over (enforcement), and
 Buzzed Driving Is Drunk Driving (social norming)