Green Guides

If you’re making claims about the environmental benefits of your products, you must back them up with competent and reliable scientific evidence. The FTC’s Green Guides explain how truth-in-advertising principles apply to green claims.

This content requires Adobe Flash Player to view. Please download the Adobe Flash Player by clicking the below link.

Share this video on your website or blog:

<object height="312" width="495" type="application/x-shockwave-flash" id="Green Guides" data="http://www.business.ftc.gov/sites/all/themes/ftcbusinesscenter/flash/player495x312.swf">
<param name="swliveconnect" value="default"/><param name="play" value="true"/><param name="loop" value="true"/><param name="menu" value="false"/><param name="quality" value="autohigh"/><param name="width" value="100%"/><param name="height" value="100%"/><param name="scale" value="noscale"/><param name="align" value="l"/><param name="salign" value="tl"/><param name="wmode" value="opaque"/><param name="bgcolor" value="#FFFFFF"/><param name="version" value="7"/><param name="allowscriptaccess" value="always"/><param name="allowfullscreen" value="true"/><param name="src" value="http://www.business.ftc.gov/sites/all/themes/ftcbusinesscenter/flash/player495x312.swf"/><param name="flashvars" value="vidPath=http%3A%2F%2Fwww.business.ftc.gov%2Fsites%2Fdefault%2Ffiles%2FGreenGuides.flv&xmlPath=http%3A%2F%2Fwww.business.ftc.gov%2Fsites%2Fdefault%2Ffiles%2FGreenGuides_v4_XML.xml&imgPath=http%3A%2F%2Fwww.business.ftc.gov%2Fsites%2Fdefault%2Ffiles%2Fscreenshot.png"/></object>

Downloads Available For This Video

VIDEO: mp4 (704 x 396) | Windows Media (704 x 396)

View Transcript