Strategic Plan

Strategic Plan Brochure
To see more on ITA’s Strategic Framework, see our


Strategic Framework


ITA designed our strategic framework (Figure 1) to deliver measurable outcomes and achieve our vision of
delivering an unparalleled customer experience.

ITA's Strategic Framework

  • ITA’s vision defines the overarching direction for the organization, driving all future goals and investments.
  • The strategic horizons and corresponding goals dictate how ITA will achieve that vision incrementally over the course of the next several years.
  • ITA’s strategic objectives spell out those horizons in terms of more specific capabilities.
  • The tasks break down those objectives in even further detail.
  • The metrics and key performance indicators (KPIs) at the base of the framework help measure the progress made towards achieving the strategy from the bottom up.