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Selected NIH Education and Awareness Campaigns

NIH Office of the Director (OD)


OD Clear Communication image: a photo of a group of adolecents

Clear Communication: A NIH Health Literacy Initiative
Offers materials and resources for professionals to use in reaching individuals with literacy challenges or individuals with disabilities and disorders that serve to create obstacles to communication.
Campaign Materials | OD Website

NIH Institutes


Clinical Trials Publications
A website and other resources to help educate people about clinical trials.
NCI Website NCI: EPEC(TM)-O Palliative Care Education Materials

Education in Palliative and End-of-Life Care for Oncology
Comprehensive multimedia curriculum in palliative and end-of-life care for health care professionals caring for patients with cancer. It consists of lecture text with associated slides, trigger videos, and commentary.
Campaign Materials | NCI Website


NEI: Health Education Program (NEHEP) graphic

National Eye Health Education Program (NEHEP)
Public and professional education campaign focused on early detection and timely treatment of glaucoma and diabetic eye disease and appropriate treatment for low vision.
Campaign Materials | NEI Website


NHLBI: COPD Learn More Breathe Better graphic

COPD: Learn More Breathe Better
Public and professional awareness campaign about chronic obstructive pulmonary disease (COPD).
Campaign Materials | NHLBI Website

NHLBI: The Heart Truth graphic

Heart Truth
National awareness campaign for women concerning heart disease, includes locally sponsored events, dissemination of materials, and free health screenings. Additionally, the campaign reaches physicians to raise awareness of the sometimes overlooked vulnerability of women to heart disease.
Campaign Materials | NHLBI Website

NHLBI: National Asthma Education and Prevention Program (NAEPP) graphic

National Asthma Education and Prevention Program (NAEPP)
A program that addresses the growing problem of asthma in the United States. Goal is to enhance the quality of life for patients with asthma and decrease asthma-related morbidity and mortality. The NAEPP established the National Asthma Campaign Initiative (NACI) to bring together organizations from local, State, regional, and national levels—to share best practices, pool and direct resources, and identify new directions and learning opportunities, in order to improve asthma control.
Campaign Materials | NHLBI Website| NACI Website

NHLBI: WeCan! graphic

We Can! (Ways to Enhance Children's Activity & Nutrition)®
A national public education outreach program, focusing on parents, youths and families in home and community settings, designed to help children 8-13 years old maintain a healthy weight through three behavioral objectives: eating right, moving more and reducing screen time.
Campaign Materials | NHLBI Website


NHGRI: My Family Health Portrait graphic

Family History Initiative
Web-based tool from NHGRI and the U.S. Surgeon General's Family History Initiative that helps families create a family health history.
Campaign Materials | NHGRI Website

NHGRI: DNA Day graphic

National DNA Day
Unique day when students, teachers and the public can learn more about genetics and genomics.
Campaign Materials | NHGRI Website


NIA: Go4Life Initiative graphic

A national campaign to encourage baby boomers—and their parents—to make exercise and physical activity a regular part of their everyday lives. The interactive Go4Life website features specific exercises, success stories, motivational tips, and nutrition information. Free materials include print publications, an exercise DVD, and online tip sheets.
Campaign Materials | NIA Website


NIAAA: Underage Drinking Research Initiative graphic

Underage Drinking Research Initiative
Campaign that addresses variables that influence the progression to harmful use and abuse of alcohol among children and adolescents. Designed to intensify research, evaluation, and outreach efforts regarding underage drinking.
Campaign Materials | NIAAA Website

NIAAA: College Drinking, Changing the Culture graphic

College Drinking: Changing the Culture
Multifaceted education initiative that provides comprehensive research-based information on alcohol abuse and binge drinking among college students, including specific recommendations and tools for college presidents, parents of college and high school students, high school administrators, and students themselves.
Campaign Materials | NIAAA Website

NIAAA: Rethinking Drinking, Alcohol and your Health graphic

Rethinking Drinking
The Rethinking Drinking initiative includes an interactive Web site and companion booklet that provide evidence-based information about risky drinking patterns in U.S. adults, along with support for cutting back or quitting.
Campaign Materials | NIAAA Website


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Health Partnership Program
Community-based research initiative initially established in the Washington, DC metro area with a focus on the African American and Hispanic/Latino communities.
Campaign Materials | NIAMS Website


NICHD: Back to Sleep graphic

Safe to Sleep
Formerly the Back to Sleep campaign, Safe to Sleep promotes ways of reducing the risk of Sudden Infant Death Syndrome (SIDS) and other sleep-related causes of infant death to parents, family members, child care providers, health care providers, and other caregivers.
Campaign Materials | NICHD Website

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Media-Smart Youth
Interactive after-school nutrition and physical activity education program designed to teach young people ages 11 to 13 about the complex media world around them and how it can affect health.
Campaign Materials | NICHD Website

NICHD: Milk Matters graphic

Milk Matters
Public health education campaign to promote calcium consumption among tweens and teens, especially during the ages of 11 to 15, a time of critical bone growth.
Campaign Materials | NICHD Website

NICHD: National Child and Maternal Health Education Program (NCMHEP) graphic

National Child and Maternal Health Education Program (NCMHEP)
NCMHEP provides a forum for reviewing, translating, and disseminating new research concerning maternal and child health through a national coalition of federal agencies and prominent provider organizations, patient groups, and other partners. Late preterm birth is one focus area.
Campaign Materials | NICHD Website


NIDCD: It's a Noisy Planet, Protect Their Hearing logo

It’s a Noisy Planet. Protect Their Hearing®
Noise-induced hearing loss (NIHL) is preventable. Learn about the causes and prevention of NIHL so that your tween—and you—can have healthy hearing for life.
Campaign Materials | NIDCD Website


Developmental Disabilities and Oral Health
Provides dental professionals in the community with basic information needed to deliver quality oral health care to people with special needs, including individuals with physical, mental, and behavioral challenges.
Campaign Materials | NIDCR Website

Cancer Treatment and Oral Health
The publication series "Oral Health, Cancer Care, and You" informs health care providers and patients about steps they can take before, during and after cancer treatment to reduce the risk and impact of these often painful side effects.  The series includes materials for oncologists, dentists, and patients.
Campaign Materials | NIDCR Website

Oral Cancer: What African American Men Need to Know
This educational campaign provides African American men with information about oral cancer and the importance of detecting the disease early. Campaign materials include a brochure, fact sheet, posters, video, radio PSAs, and widgets.
Campaign Materials | NIDCR Website


NIDDK: Celiac Disease Awareness Campaign graphic

Celiac Disease Awareness Campaign
National awareness campaign to increase knowledge of celiac disease among health care professionals and the public. The Celiac Disease Awareness Campaign website provides current, comprehensive, science-based information about the symptoms, diagnosis, treatment, and management of celiac disease and offers helpful resources.
Campaign Materials | NIDDK Website

NIDDK: National Diabetes Education Program graphic

National Diabetes Education Program (NDEP)
Federally-sponsored initiative that involves public and private partners in efforts to improve the treatment and outcomes for people with diabetes, promote early diagnosis, and prevent or delay the onset of diabetes.
Campaign Materials | NIDDK Website

NIDDK: Control you Diabetes. For Life. graphic

Control Your Diabetes for Life
Increasing awareness about the importance and benefits of diabetes control is the key objective of the "Control Your Diabetes. For Life." campaign. The campaign includes tailored messages for the general audience and high-risk populations.
Campaign Materials | NIDDK Website

NIDDK: Small Steps, Big Rewards. Prevent Type 2 Diabetes. graphic

Small Steps. Big Rewards. Prevent type 2 Diabetes
The "Small Steps. Big Rewards. Prevent type 2 Diabetes" campaign, the first-ever national diabetes prevention campaign, spreads this important message of hope to the millions of Americans at risk for the disease, including tailored materials and messages for those populations at high risk for the disease.
Campaign Materials | NIDDK Website

NIDDK: National Kidney Disease Education Program (NKDEP) graphic

National Kidney Disease Education Program
Works to reduce the burden of chronic kidney disease (CKD) by improving early detection, facilitating identification of patients at greatest risk for progression to kidney failure, and promoting evidence-based interventions to slow progression of CKD.
Campaign Materials | NIDDK Website

NIDDK: Make the Kidney Connection -Diabetes - High Blood Pressure - Kidney Disease graphic

Make the Kidney Connection
An initiative of the National Kidney Disease Education Program that raises awareness among at-risk communities about the connection between diabetes, high blood pressure and kidney disease and the importance of screening for kidney disease.  The Family Reunion Initiative encourages African American families to incorporate kidney health into their family reunion agendas and Kidney Sundays encourages African-American faith-based organizations to include kidney health messages in programs and events.
Campaign Materials | NIDDK Website

NIDDK: Weight-control Information Network (WIN) graphic

Weight-control Information Network (WIN)
Provides the general public, health professionals, the media, and Congress with up-to-date, science-based information on weight control, obesity, physical activity, and related nutritional issues.
Campaign Materials | NIDDK Website

NIDDK: Sisters Together, Move More, Eat Better graphic

Sisters Together: Move More, Eat Better
Sisters Together: Move More, Eat Better is a national initiative designed to encourage black women and their families to maintain a healthy weight by becoming more physically active and eating healthier foods.
Campaign Materials | NIDDK Website

Bowel Control Awareness Campaign
National awareness campaign to help patients and health care professionals start the conversation about bowel control problems, also known as fecal incontinence. The Let's Talk about Bowel Control website provides current, science-based information about the symptoms, diagnosis, treatment, and management of bowel control problems and offers helpful resources.
Campaign Materials | NIDDK Website


NIDA: Drugs + HIV = Learn The Link graphic

Learn the Link
The National Institute on Drug Abuse (NIDA), part of the National Institutes of Health (NIH), national public service campaign aims to educate teens on the link between non-injection drug use and HIV transmission. The campaign features an innovative television spot blending English and Spanish and a Webisode series at
Campaign Materials | NIDA Website

NIDA: National Drug Facts Week graphic

National Drug Facts Week
Building upon its annual Drug Facts Chat Day, when NIDA scientists chat live with teens in schools around the country, NIDA has created National Drug Facts Week, a national health observance for teens that aims to shatter the myths about drugs and drug abuse.  For information about community-based events, a national drug IQ quiz on the web or to learn how to become a social media partner, go to
Campaign Materials | NIDA Website

NIDA: PEERx: Rx Abuse is Drug Abuse graphic

Rx abuse IS drug abuse.  NIDA developed PEERx to reach teens with information about prescription drug abuse and misuse.  Focusing on teen to teen communication, this web site provides science-based facts, ideas for teachers, and downloads at
Campaign Materials | NIDA Website


NINDS: Know Stroke: Know the Signs. Act in Time graphic

Know Stroke: Know the Signs. Act in Time.
Public education and outreach campaign about the symptoms of stroke and the importance of getting to the hospital quickly.
Campaign Materials | NINDS Website

NIH Centers


NCCAM: Time to Talk graphic

Time to Talk
Campaign designed to promote open communication between patients and health care providers concerning comprehensive health care practices, including the use of CAM.
Campaign Materials | NCCAM Website

This page last reviewed on February 14, 2013

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