Previous Red Dress Collections℠
Created in 2002 by The Heart Truth®, the Red Dress℠ was launched as the national symbol for women and heart disease awareness at New York's Fashion Week in February 2003 in partnership with America's top fashion designers. The launch put the issue of women and heart disease in the national spotlight with the introduction of the Red Dress as the national symbol for women and heart disease awareness, underscoring the message that "Heart Disease Doesn't Care What You Wear–It's the #1 Killer of Women.®"
Each February since its launch, the Red Dress symbol has come to life on the runway with the Red Dress Collection℠ Fashion Show.
New York Fashion Week 2012
On February 8, 2012, the 10th anniversary Red Dress Collection was presented during New York Fashion Week. Unveiled at the legendary Hammerstein Ballroom, the collection featured 17 new designs—bringing the total number of red dresses created for celebrities supporting The Heart Truth to 208 designs. The Heart Truth Red Dress Collection 2012 was presented by Diet Coke and partners Bobbi Brown Cosmetics and Elizabeth Arden Red Door Spas. 2012 Fashion Show.
Mercedes-Benz Fashion Week 2011
In 2011, The Heart Truth unveiled its annual Red Dress Collection Fashion Show at Mercedes-Benz Fashion Week. Featuring 22 newly-designed red dresses, the show and the campaign's collaboration with the fashion industry continues to inspire millions of women to take action to lower their risk for heart disease. The Heart Truth Red Dress Collection 2011 was presented by Diet Coke, with national sponsor Swarovski and partners Bobbi Brown Cosmetics and AOL. 2011 Fashion Show.
Mercedes-Benz Fashion Week 2010
17 of the hottest celebrities and designers helped bring the Red Dress symbol to life to raise awareness of heart disease in women during the Red Dress Collection 2010 Fashion Show. The Red Dress Collection 2010 was presented by Diet Coke. National sponsors of the collection include Swarovski, Tylenol and St. Joseph Aspirin, and make-up partner Bobbi Brown Cosmetics. 2010 Fashion Show
Mercedes-Benz Fashion Week 2009
Twenty of Hollywood’s leading ladies paired with America’s leading fashion designers joined The Heart Truth for the sixth heartfelt showing of the campaign’s Red Dress Collection Fashion Show. Kicking off with a special welcome message from fashion guru Tim Gunn, the show was presented by Diet Coke, with national sponsors Swarovski and Johnson & Johnson, and make-up partner Bobbi Brown Cosmetics. 2009 Fashion Show
Mercedes-Benz Fashion Week 2008
The Heart Truth rolled out the red carpet for its Red Dress Collection 2008 Fashion Show–presented by Diet Coke, with national sponsors Johnson & Johnson, Swarovski, and make-up partner Bobbi Brown Cosmetics at Mercedes–Benz Fashion Week. Fifteen celebrated women united with America's top designers on the runway to showcase the annual collection of one–of–a–kind red dresses and raise awareness of heart disease in women. 2008 Fashion Show
Mercedes-Benz Fashion Week 2007
The Heart Truth commemorated its fifth year at Fashion Week and the remarkable progress that has been made in the fight against heart disease in women with the debut of the Red Dress Collection 2007. Twenty–three "Celebrated Women" of entertainment, sports, business, and media fame united with top designers to showcase designer red dresses. The Red Dress Collection 2007 was presented by Johnson & Johnson and affiliated companies, with national sponsors Celestial Seasonings and Swarvoski, media partner Lifetime, and make-up partner Bobbi Brown. 2007 Fashion Show
Olympus Fashion Week 2006
The Heart Truth and its Red Dress Collection 2006–an ensemble of one-of-a-kind red dresses designed to raise awareness about women's risk for heart disease–returned to Fashion Week for its spectacular fourth year. With the support of the fashion industry, including IMG and 7th on Sixth; celebrity women in music; and co–sponsors Johnson & Johnson and affiliated companies, Celestial Seasonings, and Swarovski; The Heart Truth Red Dress Collection took center stage under the tents at Bryant Park on National Wear Red Day®, February 3, 2006. Media partners were Woman's Day and ELLE. 2006 Fashion Show
Olympus Fashion Week 2005
In February of 2005, The Heart Truth's groundbreaking partnership with America's fashion industry continued as fashion leaders—including top designers and celebrities—united on one runway to debut the third collection of red dresses created exclusively for The Heart Truth campaign. The Red Dress Collection 2005 Fashion Show was made possible by Johnson & Johnson, Celestial Seasonings, and Swarovski.
Olympus Fashion Week 2004
In February of 2004, The Heart Truth partnered with America's fashion industry—including 26 top designers and 26 top models and celebrities—to debut a collection of red dresses created exclusively for The Heart Truth campaign. The Red Dress Collection 2004 Fashion Show was made possible by Johnson & Johnson and affiliated companies.
Mercedes-Benz Fashion Week 2003
The Heart Truth first introduced the Red Dress as the national symbol for women and heart disease awareness in a dazzling display of 19 red dresses from America's most prestigious designers at Mercedes-Benz Fashion Week in 2003. The original collection was displayed in Bryant Park from February 7-14, 2003.
Last Updated: January 22, 2012