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Pink Book-Making Health Communication Programs Work
Description
Publication Year: 2008
Language: English
Website: http://www.cancer.gov/cancertopics/cancerlibrary/pinkbook
This handbook presents key principles and steps in developing and evaluating health communications program for the public, patients, and health professionals. It expands upon and replaces two earlier publications titled Pretesting in Health Communications and Making PSA's Work. The guide discusses specific steps in program development and includes examples of their use. Sources of additional information on each subject are included at the end of the chapters.
Availability
This publication is available only on the Internet
Source
Cancer Information Service, NCI, NIH, HHS
6116 Executive Boulevard, Room 3036A
Bethesda MD 20892-8322
Toll-free Phone: (800) 332-8615 TTY
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A federal government website managed by the Office on Women's Health in the Office of the Assistant Secretary for Health at the U.S. Department of Health and Human Services.200 Independence Avenue, S.W. • Washington, DC 20201
202-690-7650 • Monday through Friday, 9 a.m. to 5 p.m. EST (closed on federal holidays).
womenshealth.gov
A federal government website managed by the Office on Women's Health in the Office of the Assistant Secretary for Health at the U.S. Department of Health and Human Services.
200 Independence Avenue, S.W. • Washington, DC 20201