Originally posted on the Let's Move! blog, in honor of the 3rd year anniversary of the Let's Move! campaign

Since early 2010, First Lady Michelle Obama's Let's Move! initiative has been an important driver of childhood obesity prevention efforts across the nation. Through Let's Move!, leaders in business, health care, community, and government have joined educators, childcare providers, faith leaders, chefs and many others to have a meaningful, positive impact on the health of our nation's youth. This month, Let's Move! highlighted their accomplishments from the past three years on their blog.

Here's a snapshot of some Let's Move! milestones and collaborations from the past 12 months:

• Disney announced that it will require all food and beverage products advertised, sponsored, or promoted on various Disney-owned media channels and online destinations and theme parks to meet nutritional guidelines that align with federal standards to promote fruit and vegetables and limit calories, sugar, sodium, and saturated fat by 2015.
• In support of Team USA at the 2012 Olympic Games, the US Olympic Committee and several of its national governing bodies provided beginner athletic programming for free or low cost to more than 1.7 million kids in 2012.
• The Department of Defense (DOD) announced dramatic improvements to nutrition standards for the $4.65 billion worth of food purchased every year for our troops and their families. For the first time in 20 years, DOD is updating their nutritional standards to include more fresh fruits, vegetables, whole grains, lean meats, and low-fat dairy products with every meal.
• The First Lady celebrated a series of new collaborations to supports Let's Move! Cities, Towns and Counties. Organizations such as the National League of Cities and the Robert Wood Johnson Foundation committed new resources to help hundreds of local elected officials advance the goals of Let's Move! in their communities. More than 150 local elected officials have committed to the goals of the initiative.
  
• Throught the PHA "Play Streets," the Blue Cross Blue Shield Association funded street-closings to increase safe places for families to play. These areas are called "Play Streets" - city streets where kids and families can run, walk, bike, or play outside freely without traffic. In 2013, at least four Play Streets per city/town in 10 cities and towns across the country will be funded.
• In August 2012, the First Lady hosted the first-ever Kids' State Dinner celebrating healthy lunchtime recipes created by kids. The First Lady, along with Epicurious, USDA, and the Department of Education, welcomed 54 young chefs from all 50 states and U.S. territories to a luncheon at the White House serving some of those healthy creations.
• The President's Council on Fitness, Sports and Nutrition updated the President's Challenge Youth Fitness Test to reflect the latest science on kids' health and promote active, healthy lifestyles rather than athletic performance and competition. The new Presidential Youth Fitness Program is a voluntary, school-based program that assesses students' fitness-based health and helps them progress over time. The new program will be implemented in 25 percent of US schools by the end of 2013, and 90 percent of US schools by 2018.
• The Partnership for a Healthier America teamed up with 157 hospitals to deliver more healthy options throughout their facilities. These hospitals have committed to work over the next three years to improve the nutrition of patient meals as well as that of the food options in on-site cafeterias. This includes more fruits, vegetables, whole grains, low-calorie options, and healthy beverages.

To learn more about Let's Move!, visit www.letsmove.gov.

Physical Activity Guidelines Midcourse Report

As we look forward to another year of robust partnerships and efforts to improve the health of America's children, the Office of Disease Prevention and Health Promotion, in partnership with the President's Council on Fitness, Sports and Nutrition, is happy to announce the upcoming release of the Physical Activity Guidelines for Americans Midcourse Report: Strategies to Increase Physical Activity Among Youth. This report, to be released on March 8, 2013 at the Partnership for a Healthier America Summit, highlights evidence-based intervention strategies for increasing physical activity throughout various sectors of society.

Learn more by visiting http://www.health.gov/paguidelines.

Obesity rates in the United States have soared among all age groups, particularly among our youth. In fact, more than 23 million children and teenagers (ages 2-19) are obese or overweight, a statistic that health and medical experts consider an epidemic.

As alarming as this is, there are numerous opportunities to start changing this trend. The Childhood Obesity Awareness Month (COAM) website offers a toolkit with statistics, sample news releases, social media messages, and sample letters to editors. Led by the American College of Sports Medicine, the COAM movement is diverse, inclusive, and anchored by grassroots efforts.

Click image below to watch our video on Childhood Obesity Awareness Month.

What can you do?

• Eat more balanced meals and snacks
• Engage in physical activity more regularly
• Share your personal plan and commitment with family and friends of all ages
• Request a proclamation from your mayor and governor

What can schools do?

• Incorporate physical activity and nutrition into curricula
• Encourage staff and student wellness
• Support physical health and education programs
• Provide physical activity and extracurricular activities focused on healthy living
• Provide healthy food choices
• Encourage active transport to school

What can communities do?

• Provide and maintain safe sidewalks
• Consider green space and locations conducive to physical activity
• Endeavor to reduce pollution and improve air quality
• Emphasize public safety for increased outdoor walk and play

Now that you have the tools, how are you going to help fight childhood obesity in your community?

Childhood obesity has become a public health concern in recent years. The Centers for Disease Control and Prevention estimates that approximately 12.5 million children and adolescents are obese. This number accounts for approximately 17% of children and adolescents between the ages of 2 and 19 in the United States. Worse, it estimates that the obesity rate among children and adolescents has tripled since 1980.

Many factors likely play a role in the trend for increasing childhood obesity in the United States. These factors include the consumption of fast food and soft drinks, lack of physical activity, and increased time spent watching television or playing video games.

While preaching better nutrition and physical activity to kids is essential, that message will likely prove far more effective if parents serve as better examples of good health.

What can parents do to lead healthy lifestyles and demonstrate those lifestyle behaviors to their children?

Teach better nutrition

Not only should kids eat healthier foods and drink healthier beverages, they should also learn to make better nutritional choices themselves. Getting rid of junk food and soft drinks can be good start for a healthier family, but children should learn how to choose healthier foods and beverages.

One idea that parents can consider for instilling proper nutrition involves taking the kids to the grocery store. Walk up and down the aisles and teach them why certain foods are more nutritious than others. Then allow them to select some of the foods and drinks themselves, perhaps for a family meal. If they can bring their own lunches to school, allow them to choose foods for their daily lunches.

By teaching nutrition at an early age, it's more likely these youth will make healthier food choices as they get older and more independent.

Limit screen time

The amount of time that kids spend staring at a screen is staggering. When parents consider how much time their children perform these activities, they need to consider how often their kids spend time watching TV, using computers, playing video games, watching movies, or looking at cell phones.

Studies show that kids between the ages of 8 and 18 watch television for an average of 4.5 hours per day. When other forms of screen time are included, this average jumps to 7.5 hours per day.

This screen time can increase the chances that a child becomes obese. Kids are likely to snack, especially on junk food, while watching TV. Also, these young kids will likely see hundreds of advertisements for unhealthy foods and beverages during the television programs. More importantly, some of that 7.5 hours could be spent engaging in regular physical activity.

The American Academy of Pediatrics recommends that parents limit their children's total media consumption to no more than one to two hours per day. While this guideline is critical for children and adolescents to follow, parents should use it as well. It is hard to preach limits on screen time if the parents come home and watch TV too.

Engage the family in physical activity

The 2008 Physical Activity Guidelines for Americans recommends that children and adolescents perform at least 60 minutes of physical activity each day. Parents can play a large role in helping their kids achieve these daily recommendations by engaging them in fun activities involving physical exertion. Jogging, walking, taking bike rides, hiking, and many other activities can be both fun and physically beneficial. To keep the kids enthusiastic about exercise, allowing them to bring their friends or encourage them to pick the activities.

If children see their parents exercising regularly, they are also more likely to accept it as a normal part of their own lives. They might look forward to exercising rather than perceiving it as some sort of punishment.

If parents commit to becoming healthier themselves - making better nutrition choices and performing regular physical activity - their children are much more liekly to emulate these behaviors.

What are you doing to engage your family in fitness?