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Be Active Your Way Blog

February Blog Theme

February marks another milestone in the movement for a healthier generation - the 3rd year anniversary of the Let's Move! campaign. This month, Be Active Your Way bloggers will reflect on work that has been done to combat childhood obesity, as well as the road ahead.

To celebrate the Anniversary of Let's Move!, you'll hear from:

Youth Sports Safety: Spreading the Word Through Social Media

by AOSSM April 18, 2012

April is Youth Sports Safety Month. To raise awareness about sports injuries among young athletes across the country, the American Orthopaedic Society for Sports Medicine (AOSSM) and the STOP Sports Injuries campaign are looking at an evolving trend to increase outreach - social media. The campaign has had a Facebook and Twitter page since its inception, but campaign coordinators are now trying some different avenues.

On April 4, the STOP Sports Injuries campaign hosted its first ever tweetchat, which was hosted by Dr. David Geier. People from all over the country participated in the hour-long discussion about overuse inuries. Some topics included nutrition and hydration, education for parents and coaches, tips on preventing kids from playing through pain, and terrific ideas related to single-sport specialization. A summary of the chat is available online

With the success of the first chat, AOSSM and STOP Sports Injuries plan to hold these tweetchats on a regular basis. Twitter has demonstrated to be a great forum for parents, coaches, media, healthcare providers, and athletes to express their views and ask questions. Our next tweetchat will address concussions in youth sports. Please join us on April 25 at 12:00 p.m. EST in what we expect to be a lively discussion. You can follow along and contribute by using the hashtag #SportsSafety.

On April 17 we hosted a webcast about youth sports injuries. Speakers included renowned sports medicine professionals, including James Andrews, MD; Peter Indelicato, MD; Christopher Harner, MD; Lyle Micheli, MD; and William Levine, MD. Each speaker dicsussed various injury prevention strategies for parents and coaches to use. The event created an opportunity for attendees to interact - live! - with these top team physicians. Check back soon on the AOSSM website to view the archived webcast.

What are you doing to help promote youth sports safety in your local community? Please join us in supporting Youth Sports Safety Month, and help keep kids in the game and out of the operating room.

Recess Breaks Are Good For Business and the Brain

by IHRSA April 13, 2012

Corporate America agrees that employee wellness programs are good for business. According to the 2011 Employee Benefits report by SHRM, 60% of firms surveyed currently offer some type of employee wellness programming. Fitness center reimbursements are offered by 30% of the organizations surveyed, while 24% provide an onsite fitness center.

The case for employee wellness programming includes favorable data on reduced health care costs and increased worker productivity, among other metrics.

The usual data, however, may be failing to capture two of the most profound benefits of physical activity based employee wellness programs: improved mental health and increased mental performance.

As a result, many firms may be missing an opportunity to implement physical activity-based worksite programming that could lead to greater innovation and execution.

Two recent articles illuminate this opportunity.

Recess Breaks Are Good For Business and the Brain

A McClatchy commentary by IHRSA’s Executive VP of Public Policy notes: “The benefits that exercise brings to mental health are just one more reason why we need to implement public policies and community strategies that facilitate physical activity…When an individual is both physically and mentally well, he or she is more productive, more innovative, takes fewer sick days, contributes more to the gross domestic product, and collects fewer employer and government-paid disability and unemployment claims. In short, investing today in America’s physical and mental health is investing in our country’s future prosperity.”

A paper by Jack Groppel and Ben Wiegand of Wellness & Prevention, Inc. dives deeper into the biology of business performance and the relation to physical activity. “Remaining sedentary for extended periods (e.g. sitting at a workstation or in meetings for long periods of time) impairs the flow of blood and oxygen — particularly to muscles — which can often lead to fatigue,” write Groppel and Wiegand. “Engaging in physical activity can create brief periods of hyperoxygenation in the brain and increasing oxygen intake has been shown to enhance energy, mental performance and memory recall.”

In fact, Groppel and Weigand cite data suggesting that mental performance-enhancing biochemical changes in the brain may be spurred by as few as three hours/week of brisk walking.

As the health club trade association, we know there is a great opportunity for fitness centers to position their programs and facilities as evidence-based outlets for improving the mental health and performance of employees. But there are, of course, other practices that an employer can adopt, such as conducting walking meetings and encouraging employees to take fitness breaks throughout the day. Maybe even a little Instant Recess?

We’d love to hear from any organization that has had success marketing physical activity as a valuable tool to increase employee mental health…

Tags:

Marketing Physical Activity | Physical Activity and Employers

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