The guidelines are intended for anyone developing Spanish-language materials to ensure that they are culturally and linguistically relevant to the intended audience. The guidelines are the result a year-long study which included a review of current Spanish-language traffic safety materials from a variety of sources; surveys of experts in Spanish language and culture on the accuracy and relevance of the materials; focus groups; and an expert panel that provided guidance in both traffic safety programs and the Hispanic culture. The guidelines were tested through the development of a Spanish-language pedestrian safety brochure to ensure their appropriateness in product development and their ease of use as a communications tool.
This document is intended for any organization that wants to develop culturally and linguistically appropriate traffic safety material for the Hispanic community.
