NCFY Recommends: Transform Online Shopping into Holiday Fundraising, and Welcome to Fundraising Week 2012!


Images of, MissionFish, and Just Give logos.As people power up their computers to buy holiday gifts, why not point them toward websites that help them support your organization and finish their shopping? NCFY found several resources that allow gift-givers to support a nonprofit of their choosing when making a purchase. These tools may not earn your agency a lot of money, but they are relatively quick and easy ways to boost donations and awareness during the holiday season.

  • lets shoppers who buy from participating merchants donate a percentage of their total to any registered nonprofit. There is no extra fee to make a donation, and the downloadable We-Care Reminder tool ensures that a donation is made each time users visit that merchant’s Web site.
  • eBay shoppers willing to pay a little extra for a good cause can add a donation of a dollar or more to each purchase. Similarly, eBay sellers can donate a percentage of money made to a selected nonprofit. Agencies must register with MissionFish, eBay’s charitable partner, to be eligible.
  • For gift-givers considering making a donation on someone’s behalf, JustGive lets users purchase gift cards that can be donated to any nonprofit that opts into the service.

Because we know the end of the year is an important fundraising time for charities, we’ve designated the first week of December “Fundraising Week” on our blog. Starting today through Friday, December 7, we’ll be re-posting some of our favorite articles from our Right on the Money column. And throughout December, visit us on Facebook and Twitter for links to our favorite fundraising resources from across the Web.

More From NCFY
"Right on the Money: Lessons in Social Media Fundraising"
"Right on the Money: ‘Crowdfunding’ for Youth-Serving Organizations—Indiegogo vs. Kickstarter"
"Test Your Knowledge of Fundraising: A Quiz"

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