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Healthy Eyes Toolkit People

Community Resources

Customizable News Release

Fill in this customizable news release and use it to promote eye health and the importance of eye exams to local media outlets.

Contact: (YOUR SPOKESPERSON)
Organization: (YOUR ORGANIZATION)
Telephone: (XXX-XXX-XXXX)
E-mail: (YOUR E-MAIL)

(Release for Month and Year)
FOR IMMEDIATE RELEASE

[YOUR ORGANIZATION] Working To Promote Eye Exams in [YOUR CITY]

(Month and Year)- Millions of people in the United States have undetected vision problems that can cause vision loss and even blindness, according the National Eye Institute. Unfortunately, many eye diseases have no early warnings signs or symptoms so you may be affected without even noticing it. Visiting your eye care professional for a comprehensive dilated eye exam is the only way to know if your vision is at its best and your eyes are healthy.

A comprehensive dilated eye exam is a painless procedure in which drops are placed in your eyes to dilate, or widen, the pupil. This allows your eye care professional get a good look at the back of your eyes and examine them for any signs of damage or disease. [YOUR ORGANIZATION] recommends that you put a visit to your eye care professional on your "to do" list. Detecting eye diseases in their early stages can help save your sight.

"Comprehensive dilated eye exams are important for maintaining good eye health," said [YOUR SPOKESPERSON]. "Healthy vision can help keep you safe when you are behind the wheel, while you are participating in sports, or during recreational activities. It can also help you perform your best on the job and ensure that you maintain a healthy and active lifestyle well into your golden years."

Take care of your eyes and they will help take care of you. Find a window of time to schedule an eye exam today. Visit www.nei.nih.gov/healthyeyes to learn more about eye exams, common vision problems and tips for keeping your eyes healthy.

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[YOUR ORGANIZATION'S BOILERPLATE INFORMATION]



Department of Health and Human Services NIH, the National Institutes of Health USA.gov