Video Planning (Pre-Production) Checklist

Video Planning—Step 6 of 6

Download the PDF Version (PDF, 278 KB, 1 page, March 2012)

□ Develop concept and Statement of Work (planning document)

• Identify your audience
• Determine what's the story you're trying to tell
• Define what will make the video a success and how you will measure success (online viewers? viewer feedback? etc.)
• Choose where (and on what page) your video will be posted
• Create a timeline for completion
• If the entire project rests upon interviews that may be difficult to get, get parties to agree to interviews as early as possible

□ Clear video project with appropriate supervisor/office

□ Create storyboard / script

• Always create a storyboard before turning on the camera

□ Get storyboard approval from appropriate parties

• Ensure that everyone is in agreement about the goals and requirements of the project.
• Consider running your idea by your Public Relations office. They may have helpful resources, including equipment.

□ Reserve the resources

• Reserve cameras and equipment, production staff
• Determine your budget for this video project
• Prepare interview questions (if needed)
• Set up interviews (if needed)
• Prepare video release statements
• Check with your webmaster that you have a 508 compliant video player (link)

□ Finalize location

• Visit in person beforehand, if possible
• Find out what approvals you need to film there
• Show up around the same time of day you plan to do the video
• Take note of the lighting, ambient noise and other surroundings.
• Note anything special you will need to bring during the shoot
• Confirm that you are authorized to take video in the location you are considering
• Consider partnering with others if the video allows. Local schools may have kids that want to practice their video skills or a local TV station may have footage or equipment you could use.

□ Check and pack your equipment

• Do you have the appropriate audio and video cables? Are your camera batteries charged?
• Do you have enough hard drive space on your camera to hold all the video you will shoot?

   

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Content Lead: Jonathan Rubin
Page Reviewed/Updated: August 8, 2012