Outreach Strategies and Materials
Find strategies and materials that will help your organization play a critical role in increasing awareness and understanding of children’s health insurance programs. Your assistance will help parents and guardians apply for coverage on behalf of their eligible, uninsured children.
These strategies and materials were designed to help your organization's education and outreach efforts. It is not designed to be utilized in a linear fashion, so we encourage you to use the elements that are most helpful to your outreach efforts.
School Outreach Strategies
From the youngest children in preschool and Head Start, to teens in high school, America’s students are better equipped to excel when they are getting the health care services they need. Families trust information from their child’s school, so schools are natural partners for finding and enrolling eligible children. Outreach groups eager to work with schools should always start by reaching out to the superintendent or principal or other decision maker.
Community Health Center Outreach Strategies
Community health centers are in a good position to find and enroll eligible children, as most children getting care from community health centers are likely to qualify for Medicaid or CHIP. Health centers are reimbursed for the care they provide to enrolled patients. These funds can help health centers maintain quality care and enrich the health services they offer.
Business Outreach Strategies
Local businesses can help spread the word about the availability of children’s health coverage to both customers and employees, and help connect families with eligible children to application assistance.
Strategies for Using Technology to Facilitate Outreach
Putting technology to work to reach out, enroll and retain eligible children is a priority. Check out a series of fact sheets that describe ways to improve outreach, make systems more efficient and enhance customer service.
Featured Partnership Uses Texting to Further Outreach Strategies
Connecting Kids to Coverage is now partnering with text4baby, a free national health texting service that provides pregnant women and new mothers text messages on relevant health care topics according to their due date or their baby's first birthday, as well as the importance of health coverage and how eligible children can enroll. Use this card to tell pregnant women and new mothers about text4baby and connect them to free or low-cost health coverage through Medicaid and CHIP.
National Materials
These ads and postcards are designed to help families learn about the health insurance coverage available to their kids through Medicaid and CHIP.
National Children's Health Coverage Ad
National Children's Health Coverage Postcard
National Children's Health Coverage Ad En Español
National Children's Health Coverage Postcard En Español
Customizable Materials
You can get any of the below ads and postcards customized to meet your organization’s needs. See examples of how the materials can be customized below.
To customize materials, send an email to DesignServices@cms.hhs.gov with the subject line “Customize IKN Material - Request”. In the body of the email, please include the following information:
- Which materials you want customized.
- Specific state’s income limit
- Your organization’s phone number, address and/or website
- Your organization’s logo in a JPEG or EPS file
Print Ads
Keeping Your Children Healthy Print Ad
Illness and Accidents are a Part of Life Print Ad
Illness and Accidents are a Part of Life Print Ad 2
Postcards
Illness and Accidents are a Part of Life Post Card
Keeping Your Children Healthy Postcard
Print Ads and Postcards in Spanish