Adoption of Amendments to Rule 504 Fact Sheet 2/19/99 Rule 504, the limited offering exemption under Regulation D, is designed to help small businesses raise "seed capital." Currently, Rule 504 permits non-reporting issuers to offer and sell securities to an unlimited number of persons without regard to their sophistication or experience and without delivery of any specified information. General solicitation and advertising are permitted for all Rule 504 offerings. The aggregate offering price of this exemption is limited to $1 million in any 12-month period, and certain other offerings must be aggregated with the Rule 504 offering in determining the available sales amount. Securities sold under this exemption may be resold freely by non- affiliates of the issuer. While Regulation D offerings are exempt from federal securities registration requirements, currently these offerings must be registered in each state in which they are offered unless a state exemption is available. The vast majority of states require registration of public Rule 504 offerings. In adopting Rule 504 in 1982, the Commission placed substantial reliance upon state securities laws, since the size and local nature of these small offerings did not appear to warrant imposing extensive federal regulation. These offerings, however, continue to be subject to federal liability and civil liability provisions. Unfortunately, since adoption of certain revisions to Rule 504 in 1992, there have been some recent disturbing developments in the secondary markets for some securities initially issued under Rule 504, and to a lesser degree, in the initial Rule 504 issuances themselves. These offerings generally involve the securities of "microcap" companies. Recent market innovations and technological changes, most notably, the Internet, have created the possibility of nation-wide Rule 504 offerings for securities of non-reporting companies that were once thought to be sold locally. In some cases, Rule 504 has been used in fraudulent schemes to make prearranged "sales" of securities under the rule to nominees in states that do not have registration or prospectus delivery requirements. As a part of this arrangement, these securities are then placed with broker-dealers who use cold- calling techniques to sell the securities at ever-increasing prices to unknowing investors. When their inventory of shares is exhausted, these firms permit the artificial market demand created to collapse, and investors, lose much, if not all, of their investment. This scheme is sometimes colloquially referred to as "pump and dump." The Commission will consider amendments to Rule 504 to deter these abuses yet preserve the ability of legitimate small businesses to raise capital. These amendments would establish the general principle that securities issued in a Rule 504 transaction, just like the other Regulation D exemptions, would be restricted, and would prohibit general solicitation and general advertising, unless the specified conditions for a public Rule 504 offering are met. These conditions would be: --more-- Rule 504 Fact Sheet Page 2 * the transactions are registered under a state law requiring public filing and delivery of a substantive disclosure document to investors before sale. For sales to occur in a state without this sort of provision, the transactions must be registered in another state with such a provision and the disclosure document filed in the state must be delivered to all purchasers before sale in both states; or * the securities are issued under a state law exemption that permits general solicitation and advertising, so long as sales are made only to accredited investors as that term is defined in Regulation D. Most Rule 504 offerings are private. Private Rule 504 offerings would still be permitted for up to $1 million in a 12- month period, under the same terms and conditions, except for the specific disclosure requirements, as offerings under Rules 505 and 506. Securities in these offerings would be restricted, and these offerings would no longer involve general solicitation and advertising. However, the amendments to Rule 504 would leave avenues open for issuers to make less limited offerings. By focusing on state registration, review and disclosure requirements, which are generally comprehensive, legitimate small issuers could continue to access the capital markets without having to sell restricted securities. # # #