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In the last few years, the use of mobile health as a tool to improve individual and family health as well as to improve patient-provider communication has grown tremendously. Personalized tools and the ability to get instant access to information have empowered individuals to be more engaged in managing their health. The U.S. Department of Health and Human Services has taken steps to embrace these new models of consumer education and outreach through programs such as smokefree.txt, text4baby, and challenge opportunities to encourage innovation.