Let me guess… one of your resolutions is to lose weight this year. And, sure, there are products that claim they can help you shed the weight. But an FTC case reveals some weight-loss claims are hard to swallow.
Got a minute? Get the skinny on diet ads and weight-loss products from the FTC’s new audio tip:
New products that make big claims about health benefits seem to pop up all the time — like ads for dietary supplements that claim they can help you lose weight, get allergies under control, or prevent the common cold. But how do you know if those claims are true?
Attorney, Division of Consumer and Business Education
Bulk up while partying down. At least, that’s the message FTC staff was concerned consumers might take from ads for Devotion Vodka. According to the staff, the beverage was advertised to contain a significant amount of protein and to help build muscle mass — with the additional benefit of not causing hangovers.
The Federal Trade Commission (FTC) is the nation’s consumer protection agency. The FTC works to prevent fraudulent, deceptive and unfair business practices in the marketplace.