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Crisis & Emergency Risk Communication Course (CERC)

CERC Course Description

Overview:

This web-based module has been designed for anyone interested in communication principles and tools as they relate to what we have called emergency risk communication. The principles in this course borrow from (1) font of classical rhetoricians, (2) wealth of modern crisis, issues management, communication and psychological theory and, (3) lessons learned from the real and often painful world of experience, old-fashioned trial and error.

Course Description:

The purpose of CERC is to share lessons learned during public health emergencies, and incorporate best practices from the fields of risk and crisis communication.

Learning Objectives:

Upon completion of this course, you should expect to gain the following understanding:

  • Effective integration of emergency risk and crisis communication planning and resources into overall emergency operations planning at the community, state and federal levels.
  • Emergency risk and crisis communication concepts.
  • Crisis communication planning and tools, including problem definition, analysis, implementation of intervention, evaluation, and feedback.
  • Application of emergency risk and crisis communication concepts to a possible or declared bioterrorism event. Type of messages the public will need.
  • The psychology of a public health emergency and the type of messages the public will need.
  • Response and recovery operations communication among local state and federal emergency (including governmental and non-governmental organizations), to the public and their stakeholders.

Contact Information: CERCrequest@cdc.gov

Faculty and Credentials:

  • Barbara Reynolds, Ph.D., Centers for Disease Control and Prevention
    Julia Hunter Galdo and Lynn Sokler Prospect Center of the American Institutes for Research
    Vicki F. Freimuth, Ph.D., University of Georgia
    Alicia Eberl-Lefko, M.H.S., CHES, AIR/Prospect
    Linda Weinberg, R.D., AIR/Prospect
    Elizabeth Williams, AIR/Prospect
    Chad R. Wood, M.B.A., CDC
    Anna Zawislanski, M.P.H.

  • Page last updated January 31, 2013
  • Content source: Office of Enterprise Communication (OEC)
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