- Home
- » Preventing Child Abuse & Neglect
- » Public Awareness & Creating Supportive Communities
- » Tools for Sharing Your Child Abuse Prevention Message
Tools for Sharing Your Child Abuse Prevention Message
Offers resources to share with the media regarding child abuse and neglect prevention as well as strategies for delivering a prevention message through presentations, videos, letters to the editor, and other outreach efforts. Resources include State and local examples.
Talking About Child Abuse and Neglect Prevention
FrameWorks Institute & Prevent Child Abuse America
Presents a toolkit compendium of research on how Americans think about child development, and how to increase public support for policies that support prevention and intervention policies that reduce child abuse and neglect.
Beyond the Headlines: Covering Child Sexual Abuse
Casey Journalism Center on Children and Families (2009)
Helps journalists and other media professionals write more illuminating stories that help readers understand the issues surrounding child sexual abuse and ways to prevent it. The website addresses statistics, offender characteristics, legislation and policies, and prevention, and includes information on story ideas, interview sources, and training.
Building Relationships: Parallels Between Infant-Toddler Development and the Public Policy Process (PDF - 57 KB)
Rappaport & Yarbrough (2007)
Outlines Federal and State-level policymakers that advocates may want to build relationships with in order to positively influence public policy and systems change efforts. Includes recommendations and examples of ways to build policy relationships.
Implementing a Social Marketing Effort
University of Kansas Community Tool Box WorkStation
Presents a framework and supports for conducting a social marketing campaign.
National County Government Week 2008: Protecting Our Children (PDF - 362 KB)
National Association of Counties (2008)
Provides ideas for celebrating National County Government Week and promoting county efforts to serve and protect children and all residents, including helpful information about media outreach strategies.
Prevent Child Abuse America Advocacy Guide
Prevent Child Abuse America (2001)
A guide for advocating for child abuse and neglect prevention policies and programs. Chapter 4 provides tools for working with the media, including letters to the editor, news releases, and a press briefing kit.
Preventing Child Abuse: A Presentation Kit
Channing Bete (2008)
View Abstract
Offers a presentation for parents and other concerned community members about reporting suspected child abuse, effective strategies for prevention, and an overview of the severity of the problem. Includes a leader's guide and handouts.
Preventing Shaken Baby Syndrome: A Guide for Health Departments and Community-Based Organizations (PDF - 2460 KB)
Centers for Disease Control and Prevention (2010)
Helps organizations identify their roles and take action to protect infants from shaken baby syndrome. The guide focuses on four actionable steps: building a framework for prevention, getting the message out, building partnerships, and impacting policy.
Stories of Parent Leadership
FRIENDS National Resource Center for Community-Based Child Abuse Prevention (2009)
Presents excerpts from interviews of six parent leaders on the value of parent engagement and involvement to positively impact parents' personal growth and develop effective and relevant programs and policies.
Success Stories Portal
National Center for Injury Prevention and Control, Centers for Disease Control and Prevention
Offers a searchable database of model programs and descriptions of successful strategies in injury and violence prevention and response. Free tools help users create and customize an injury prevention success story.
State and local examples
Circles of Caring: What Child Abuse Prevention Looks Like [Video]
Prevent Child Abuse West Virginia (2009)
Shows ways that individuals, groups, and communities can prevent child maltreatment by building a support network for optimal child development.
Home Visiting Advocacy: A Guide for Providers (PDF - 434 KB)
Prevent Child Abuse New York (2008)
Provides tips and strategies to help home visiting professionals in New York advocate for funding and support of home visiting programs. The guide includes a description of the legislative and budget processes in New York, key talking points, and strategies for working with legislators, presenting effective messages, and involving the media.
Pinwheels for Prevention Community Resource Packet
Prevent Child Abuse Florida, the Ounce of Prevention Fund of Florida, & the Florida Department of Children and Families
Helps local programs, schools, and communities promote healthy child development and prevent child abuse and neglect. The packet includes a poster for the State parent helpline, an Advocate Resource Booklet to help plan public awareness efforts, and a Parent Resource Booklet on child development, safety, and family support.
Rethink Your Reaction: Laugh, Talk, Ask: A Campaign to Promote Safe and Healthy Family Interaction
Prevent Child Abuse Nebraska
Includes logos, posters, brochures, newspaper and radio ads, parent tip sheets, and other promotional materials to prevent child abuse in Nebraska. The campaign urges parents to keep a sense of humor, find time to talk to children, and ask for support when needed.