• WaterSense
• New Homes
• Promoting & Selling
• Selling Homes

Selling Homes

The market for "green" homes has consistently been—and is expected to remain—one of the healthiest segments of the residential real estate industry. Now is the perfect time to set yourself apart in your local market by making yourself an expert on the next generation of green building—water efficiency.

Whether the homes you sell are in drought-prone regions of the country or on the shores of a glimmering lake, a WaterSense labeled new home makes sense for any home buyer. Using water more efficiently not only saves the resident water, energy, and money on their utility bills, but can also benefit their entire community by reducing stress on local infrastructure. You can help consumers and your community save water for future generations by helping identify products and homes that have earned the WaterSense label.

• What is a WaterSense labeled new home? Review and share the Smart Investment with WaterSense brochure (2 pp,1.8MB, About PDF) with your customers to explain what goes into building, buying and owning a WaterSense labeled new home.
• Promote local WaterSense Builder Partners—Find a full list of the builders that have already committed to building WaterSense labeled new homes using the WaterSense partner finder. You can also encourage builders you work with to partner with WaterSense. Spread the word about the benefits to building WaterSense labeled new homes (PDF) (2 pp, 2.5MB, About PDF) or units in Multi-family Buildings (PDF) (2 pp, 2.5MB, About PDF).
• Encourage consumers to "Look for" and "Ask about" WaterSense—Highlight WaterSense on your website, sales listing, business cards, or in-home displays. Call the WaterSense Helpline at (866)WTR-SENS (987-7367) or contact us at watersense@epa.gov to request artwork.
• How about existing homes?—Maybe WaterSense labeled homes haven't arrived in your neighborhood. You can still promote water efficiency! A bathroom makeover with water efficient products may help sell an existing home. A WaterSense labeled aerator or showerhead or low water use house plant can also make a great housewarming gift and get clients off to a water efficient start in their new home.