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Supplemental Nutrition Assistance Program

Community Partner Outreach Toolkit

This resource is intended to help community organizations conduct or improve existing SNAP outreach to those who are eligible but not participating in the program.

This toolkit is full of great resources and how-to's. In it, you will find the latest SNAP facts and figures, information on how to pitch and place news stories, how to develop culturally relevant materials, and the list goes on. In addition, there is a section of resources, or rather assets, which are available for your use. These resources include:

The toolkit gives detailed instructions on how to use these assets to raise awareness of SNAP within your community. Below is a brief description of what you will find in each chapter.

The Basics: What You Need to Know

An overview of this toolkit and how to use it as well as the reasoning behind the name change from the Food Stamp Program to the Supplemental Nutrition Assistance Program (SNAP). Includes facts and figures about SNAP, and links to resources such as key messages and branding information.

Communication Channels: How to Get the Word Out

How to conduct media outreach using traditional and social media, develop partnerships to help maximize outreach efforts, plan a newsworthy event and make best use of paid advertising and public service announcements.

Engaging Special Populations

Helpful advice and tools for conducting effective outreach across cultures and generations, including how to engage community health workers, promotoras and other trusted messengers to help spread the word about SNAP.

SNAP: Special Services

Disaster SNAP differs from the regular Supplemental Nutrition Assistance Program. Here you will find ways to plan for outreach before a disaster strikes.

Tips & Tools

Helpful tips and handy templates for creating SNAP outreach materials as well as ideas for measuring and evaluating the overall success of your outreach project are housed here.

Resource Library

Access an entire library of tools such as fact sheets, media contacts and networking resources, glossaries, policy and guidelines, and helpful research and data. Includes ready-to-use advertisements and PSAs, a photo library, training resources and prescreening tools as well as media templates and program administration guides.

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Last Modified: 07/13/2012