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The Basics: What You Need to Know
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Introduction
Provides an overview of this toolkit and how to use it.
Includes statistics, facts and
figures about SNAP, key
messages and talking points. Also, lays the groundwork for
how community and faith-based organizations can work with
State and local SNAP
offices, as well as other local
nonprofits. |
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SNAP Name Change
In 2008, the Food Stamp Program formally changed its name to
the Supplemental
Nutrition Assistance Program (SNAP). This
chapter provides an overview of the
reasoning behind the
name change, benefits and challenges related to the name
change, and branding information.
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Community Channels: How to Get the
Word Out |
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Media Outreach
An overview of how to conduct effective media outreach,
including step-by-step
dvice on how to identify and target
your audience, reach out to the media, and
evaluate your
results. |
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Media Relations (Traditional and Online)
Puts the media relations skills introduced in the previous
media section to use by
providing dos and don’ts for
interviews as well as sample press releases, media
alerts,
proclamations, and other helpful tools. In addition, this
chapter provides a
tutorial on how to write an optimized
press release and distribute it online.
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Partnerships
Step-by-step instructions and examples on how to maximize
outreach efforts by
developing partnerships, including
suggestions for different types of partners, activities
for
potential outreach and ideas to gain community involvement. |
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Media Events
Provides guidance on what type of news constitutes an
event and gives suggestions
on how to plan an outreach
event or press conference, including event ideas, and
what
to do before, during, and after the event. |
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Paid Advertising
The overall goal of an advertising strategy is to reach
your audience and change
behavior or attitudes. This
chapter will provide the principal steps to reach that
goal. |
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Public Service Announcements
Gives an overview of what public service announcements (PSA)
are versus
advertisements, and provides tips and hints
about how to place a PSA. |
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Promising Practices
An overview of Promising Practices with real life
examples. Provides a system to
submit your agency’s
lessons learned, what you tried, what worked and what
didn’t.
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Social Media
Social media has expanded the way you can do outreach to your
community. Learn
about helpful resources and how to develop a social media
strategy that works with
the resources you have.
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Engaging Special Populations |
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Cultural Competency
Find practical explanations as to the importance of
effective SNAP outreach across
cultures. This section also
includes tips and tools for getting to know those in your
community as well as resources for working effectively with
minority media. |
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Senior Outreach
Whether you are doing outreach to Baby Boomers or the Silent
Generation, seniors
are a priority audience. This section
will build your understanding of this demographic
as well as
provide guidance on how to customize events and outreach for
seniors.
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Trusted Messengers
Explores the role of community health workers, promotoras,
and other trusted
messengers, and how they can be used to help spread the word
about SNAP.
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SNAP: Special Services |
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Disaster Outreach
Learn about Disaster SNAP and how it differs from the
regular Supplemental Nutrition
Assistance Program. Review 10
easy steps to help your organization plan for outreach
before a disaster strikes.
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Tips & Tools: Resources for Outreach |
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Creating Outreach Materials
Need help developing outreach materials for your audience?
Visit this chapter to get
helpful tips and access templates
for fliers and other turn-key handouts.
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Evaluating Your Local Outreach Project
Measuring the success of your outreach is important for
partnership development,
reporting and securing new funding.
This section provides ideas for evaluating a
variety of
outreach projects.
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Spanish-language Glossary
Having trouble figuring out how to translate a government
acronym? Or if there are
multiple translations for the same
word? This English to Spanish language glossary
provides a
thorough list of SNAP related words.
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Resources
Learn About SNAP resources, including the new Community
Hunger Champions DVD.
Also includes lists of regional FNS
contacts, in case you need additional technical
assistance. |
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--
Certificate of Completion
--
Sample Budget Template
--
General Release of SNAP
Information Form
--
Program Presentation
(.ppt)
--
Sample Template of Time or
Task Table
-- Information Cards
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Five Steps
(also in spanish)
o Fresno County (also in
spanish)
o
What is FSP
(also in spanish)
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Do You Qualify
(also in spanish)
o
Tulare County (also in
spanish) |
